Style guide and brief
Lighting, angles, backgrounds and framing documented so every shoot, by any photographer, matches.
At Infynix, we craft growth engines that inspire and endure.
Professional photography and videography services for UK brands, product shoots, corporate headshots, brand campaigns, and commercial video production. Stock imagery and amateur photography undermine brand credibility and fail to communicate real quality to prospective clients. Original, high-quality visuals are the single largest differentiator between brands that convert and those that do not.
OUR CAPABILITIES IN
Photography & Videography
01
Product Photography
02
Corporate & Headshot Photography
03
Brand & Campaign Videography
04
Editing & Colour Grading
How We Work
01
Brief
We define the visual style, shoot objectives, and deliverables.
02
Location Scout
We identify and arrange shoot locations or studio bookings.
03
Production
We execute the shoot with professional equipment and crew.
04
Editing
We edit, colour grade, and retouch selected images and footage.
05
Review
We share drafts with your team for final adjustments.
06
Delivery
We deliver optimised files in formats ready for every channel.
Photography and videography for UK brands, delivered the way our UK division works: post-production, retouching, editing and versioning by us, with the shooting arranged through vetted local photographers and crews or done by your own team to our brief. Product, property, corporate, food and event imagery finished to a documented standard and delivered in every size each channel needs.
Most UK brands do not lack photographs. They lack consistent ones: a catalogue shot by four photographers over three years in four styles, property listings that look nothing like each other, team portraits that were never matched, and event galleries that took three weeks to arrive. The fix is a style guide, a brief built from it, and post-production that applies the standard to every image regardless of who pressed the shutter.
We build the style guide, brief and book the shoot, and handle everything from the memory card onward: selects, retouching, colour, cropping for each channel, product cut-outs to marketplace specification, and delivery to the CMS or the listing portal.
E-commerce and retail brands, property agencies and developers, hospitality groups, professional services firms and event organisers across London and the UK.
What we deliver
Arranged shoots
Vetted UK photographers and videographers booked and briefed by us, or your own team shooting to our brief.
Product retouching at volume
Cut-outs, colour correction and consistency across a catalogue, to Amazon UK, eBay and marketplace specification.
Property and interiors post
Exposure blending, verticals corrected, sky replacement where honest, and walkthrough video edited for portals.
Corporate portraits matched
Headshots from different sessions and offices matched to one standard for websites and LinkedIn.
Event galleries and highlight films
Selects, edit and delivery within days of the event, with clips for social.
Video from the same shoot
Product motion, walkthroughs and venue clips cut vertical and landscape from footage captured alongside stills.
Channel-ready delivery
Files sized and named for the website, marketplaces, portals, print and social.
Typical outputs and turnaround
| Deliverable | Typical output | Turnaround |
|---|---|---|
| Product catalogue retouching | 100 to 300 images per batch | 3 to 5 working days |
| Property listing post | 25 to 50 images plus walkthrough | 2 to 3 working days |
| Corporate portrait matching | Per person and team set | 2 to 4 working days |
| Event gallery and highlight film | Edited gallery plus 60 to 90 second film | 3 to 5 working days |
| Food and venue post | 40 to 80 images plus social clips | 3 to 5 working days |
Who this is for
E-commerce and retail
Catalogues that need consistent, marketplace-compliant imagery across ranges and seasons.
Property agencies and developers
Listings and launches that look like the finished product, for Rightmove, Zoopla and the brochure.
Hospitality
Rooms, dishes and venues whose bookings depend on how they look on a phone.
Professional services
Firms that need one visual standard across offices, websites and LinkedIn.
Event organisers
Conferences and launches with galleries and films delivered while the event still matters.
Agencies
Retouching and post overflow, white label, to the agency’s own style guide.
How we work together
Per project
A brief, an arranged shoot or your footage, and delivery, for a launch, a listing or a catalogue update.
Catalogue programme
Ongoing retouching and post as ranges change, to a style guide, on a monthly cadence.
Agency overflow
Retouching and editing capacity for agencies, under their brand.
The style guide is the product
Consistency does not come from hiring the same photographer forever. It comes from a written standard that any photographer can shoot to and any retoucher can finish to: lighting, angles, backgrounds, framing, colour, crop and file naming. We write that guide from the brand’s best existing imagery or from a first shoot, and every image that passes through us afterwards is finished to it, whether it came from a London studio, a phone or a crew in Kochi.
The guide is handed over, so the brand owns its standard and can brief anyone against it.
Written standard
Lighting, framing, colour and crop documented.
Any photographer
Shoots briefed against the guide, wherever they happen.
Finished to the guide
Retouching and colour applied consistently in post.
Owned by the brand
Handed over in your name.
Marketplace-ready product imagery
Amazon UK, eBay, Etsy and the brand’s own store each have rules: white backgrounds and specific dimensions for the listing, lifestyle imagery for the brand pages, consistency across a range so the catalogue reads as one brand. A batch of product photographs that is right for one channel and wrong for the others is a batch that will be redone. We finish product imagery to every specification at once, cut out, colour matched and named for each channel.
For ranges that change seasonally, a catalogue programme keeps new products matched to the existing set.
Cut-outs and backgrounds
Marketplace-compliant listing images.
Colour matched
Products consistent across the range and across batches.
Lifestyle and detail
The images that sell alongside the ones the listing requires.
Named and sized per channel
Delivered ready to upload.
Property listings that stop the scroll
A listing on Rightmove or Zoopla is judged in a second against hundreds of others. Correctly exposed interiors with the view visible through the window, verticals that are actually vertical, twilight exteriors, an honest sky and a walkthrough video for the buyer who cannot visit are the difference between an enquiry and a scroll. Most agency photographs arrive close and leave without the post that finishes them.
We finish property imagery to that standard from your photographer’s or your own captures, and edit walkthrough video for portals, social and WhatsApp.
Exposure blending
Interiors and windows both visible.
Verticals corrected
Rooms that look like rooms.
Honest enhancement
Skies and lawns improved, never invented.
Walkthrough edits
Video cut for portals and for buyers abroad.
Events finished while they still matter
An event gallery that arrives three weeks later is an archive. One that arrives within days, with a highlight film and clips for social, is marketing for the next event. Because the editors are across three time zones, footage uploaded on the night is often being cut before London wakes up, and the gallery and the film land inside the week.
Selects are made against the brief, faces and moments the organiser needs are prioritised, and the film is versioned for the website, the sponsors and the feed.
Inside the week
Gallery and highlight film delivered while the event is current.
Overnight editing
Three time zones working on the footage.
Selects to the brief
Sponsors, speakers and moments prioritised.
Versioned
Website, sponsor and social cuts from one edit.
Shoots arranged wherever the work is
Infynix Media’s UK team handles direction, editing, grading, sound and delivery from the office in Dagenham. Filming and photography days are arranged with trusted crews in the city where the client is, from London and the South East to Manchester, Birmingham and Leeds, or produced in our own studios in India and the UAE when the brief and the budget favour it.
The client gets one point of contact, one shot list, one edit and one delivery, whichever crew was on the day, with usage rights and model releases handled in the UK and the files delivered to their own storage.
Local crews
Trusted teams in London, Manchester, Birmingham and Leeds.
Studio option
Production in India or the UAE where it suits the brief.
One point of contact
Direction, edit and delivery managed from the UK.
Rights handled
Releases and licences documented, files delivered to you.
Where we deliver Photography & Videography
Photography & Videography in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
Photography & Videography questions
Do you take the photographs yourselves?
In the UK we arrange the shoot through vetted local photographers briefed by us, or your team shoots to our brief. Our own crews are in India and the UAE. Everything from the memory card onward, selects, retouching, colour and delivery, is ours.
Can you make imagery from different photographers look consistent?
Yes. That is most of what we do: a written style guide, shoots briefed against it, and retouching and colour applied so every image matches regardless of who shot it.
Do you retouch to Amazon and marketplace specifications?
Yes. Cut-outs, backgrounds, dimensions and naming for Amazon UK, eBay, Etsy and your own store, delivered ready to upload, with lifestyle and detail images alongside.
How quickly can event photos be ready?
Galleries and highlight films typically land inside the week, often within three to five working days, because editing runs overnight across our three offices.
Can you edit video from the same shoot?
Yes. Product motion, walkthroughs and venue clips are cut vertical and landscape from footage captured alongside stills, and delivered with them.
Do we receive the raw files and the style guide?
You receive finished assets in every size the channels need, the style guide in your name, and raw files on request. Source files are archived so future batches match.
Can you work for our agency under our brand?
Yes. Retouching and post overflow to your style guide, white label, with NDAs signed before any account is discussed.
Do you handle photography for our offices abroad?
Yes. Where a client has offices in India or the UAE, our own crews there shoot to the same style guide and the UK team finishes and delivers.
Do you shoot product photography for e-commerce?
Yes. Catalogue, lifestyle and detail photography to marketplace and store specifications, shot in the UK with local crews or in our studios abroad, delivered retouched and named for upload.
Who owns the footage and photographs?
You do. Usage rights are agreed in the scope, releases are documented, and the master files are delivered to your own storage.
