Content planning
A monthly session setting themes, hooks and the capture list from what your audience searches and asks.
At Infynix, we craft growth engines that inspire and endure.
High-impact short-form video content for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, produced and optimised for maximum reach and engagement. Brands struggle to produce consistent, high-quality short-form content at the volume required to grow on social platforms. Regular, algorithm-optimised short-form video is the highest-leverage channel for organic reach and brand discovery in 2024.
OUR CAPABILITIES IN
Short-Form & Social Content
01
Reels & TikTok Production
02
Hook Writing & Scripting
03
Caption & Hashtag Optimisation
04
Content Calendar Management
How We Work
01
Strategy
We define content pillars and platform priorities.
02
Scripting
We write hooks and scripts for each video concept.
03
Production
We film on location or remotely with provided footage.
04
Editing
We edit, caption, and optimise each video for its platform.
05
Scheduling
We publish content on the optimal days and times.
06
Reporting
We report on reach, views, and engagement monthly.
Short-form video editing for UK brands: Reels, TikToks, Shorts and LinkedIn clips cut from footage you shoot or we arrange, captioned, hooked, versioned and scheduled, at the volume a publishing rhythm needs. The UK constraint is rarely filming. A founder, a marketing team or an event produces hours of usable material; turning it into twenty platform-ready clips a month is the work nobody has time for, and it is what we do.
The brands that grow on short-form are not the ones with the biggest budgets. They are the ones with the most consistent rhythm, the sharpest hooks and the willingness to test. That rhythm needs an editor who understands each platform’s pacing, a caption style that survives silent autoplay, and a calendar approved in one pass rather than clip by clip.
We plan the month with you, brief the capture, whether that is your phone, your in-house videographer or a local crew we arrange, and return the clips cut for each platform with the performance of this month deciding the next.
In-house marketing teams, founders and executives, agencies needing overflow, podcast producers, event organisers and e-commerce brands across the UK.
What a month of short-form includes
Capture brief
What to shoot, how, and in what order, for your phone, your videographer or a crew we arrange.
Platform-specific editing
Vertical cuts with hooks, captions and pacing built for Reels, TikTok, Shorts and LinkedIn, not one edit cropped four ways.
Open captions
Styled captions on every clip, because most feed video is watched muted.
Podcast and long-form cutdowns
Four to six vertical clips from every episode or recording, the moments that travel.
Scheduled calendar
A month of content approved in one pass and scheduled.
Paid-ready versions
The strongest clips cut to ad specification for the agency team to run.
Performance loop
What reached, saved and produced enquiries, feeding the next plan.
Formats and cadence
| Format | Typical cadence | Delivery |
|---|---|---|
| Reels, TikToks and Shorts | 12 to 20 per month | 9:16 with open captions |
| LinkedIn clips | 4 to 8 per month | 9:16 and 1:1 with captions |
| Podcast cutdowns | 4 to 6 per episode | Vertical with captions |
| Stories | Daily where the brand needs them | Native formats |
| Paid cutdowns | From the top performers | 6, 15 and 30 second versions |
Who this is for
Founders and executives
Thought leadership from one recorded session a month, cut into a month of clips.
In-house marketing teams
Teams with footage and no editing capacity.
Podcast producers
Episodes turned into the clips that actually grow the audience.
Event organisers
Conference footage cut into speaker clips and promotion for next year.
E-commerce and D2C
Product video versioned per SKU and platform on a monthly cadence.
Agencies
Overflow editing under the agency’s brand.
How we work together
Monthly retainer
Planning, capture brief, editing, captions and a scheduled calendar each month.
Editing only
You shoot and plan; we cut, caption and deliver.
Campaign burst
A concentrated edit for a launch or a season, delivered as a set.
The hook is decided in the edit
Short-form succeeds or fails in the first second, and the first second is an editing decision: which frame opens, what the caption says before the audio starts, whether the point is made before the viewer swipes. Most brand clips open on a logo or a slow establishing shot and lose the audience before the content begins. We cut for the hook, test several openings for the same material, and let the numbers decide which style the brand keeps.
Pacing, caption rhythm and the point at which the call to action lands are all tuned per platform, because a TikTok and a LinkedIn clip from the same recording are different edits.
Open on the point
The hook in the first second, not the logo.
Several openings tested
Different hooks for the same material, measured.
Platform pacing
TikTok, Reels, Shorts and LinkedIn each cut to their own rhythm.
Captions that lead
Text that carries the point on silent autoplay.
One session, a month of founder content
The most effective short-form for UK professional and B2B brands is a founder or a senior person speaking plainly about what they know. The obstacle is time. The answer is one prepared session a month: prompts written from what the audience actually searches and asks, an hour on camera, phone or videographer, and the month’s clips cut, captioned and scheduled from it. The executive gives up an hour; the brand publishes for four weeks.
The prompts improve every month from the clips that performed, so the content gets sharper rather than repeating itself.
Prepared prompts
Questions from search data and audience questions.
One hour on camera
Phone, videographer or a crew we arrange.
Cut and captioned
The month’s clips from one recording.
Prompts from data
Next month’s questions chosen from what performed.
Shooting on a phone, briefed properly
A great deal of UK short-form is shot on a phone by the people in the business, and it works when the capture is briefed: framing, light, audio, steadiness, what to say and in what order, and how to get the footage to us. A ten-minute brief and a shot list produce material an editor can make excellent; unbriefed footage produces clips that look like what they are. We send the brief with the monthly plan and review the first batch so the next one is better.
Where the brief needs more than a phone, we arrange a local videographer for the day.
Capture brief
Framing, light, audio and shot list for each month.
Reviewed and improved
Feedback on the first batch so capture gets better.
Local crews when needed
Arranged and briefed by us.
Simple transfer
Footage uploaded to a shared workspace from the phone.
Rules that apply to UK social content
Social content lives under the same rules as advertising. The CAP code applies, paid partnerships and creator content must be disclosed, healthcare content answers to the CQC and the MHRA where it makes claims, financial promotions need FCA approval, and solicitors answer to the SRA. The platforms add their own policies. A clip that goes viral and breaches any of them is a liability rather than a win.
We keep a checklist per sector and review clips against it before they are scheduled, and creator content is set up with the disclosure the ASA requires.
CAP code
Claims and comparisons checked before scheduling.
Disclosure
Paid partnerships and creator content labelled to ASA rules.
Sector rules
Healthcare, financial and legal content checked against their regimes.
Platform policy
Restricted-category requirements met before promotion.
Compliant creative for regulated UK sectors
Short-form content for clinics, dental practices, financial firms, solicitors and alcohol or gambling brands has rules: the CAP code and ASA rulings on claims and before-and-after imagery, CQC expectations for healthcare, FCA financial promotion rules, and platform policies that are stricter than the law in places. A Reel that gets taken down or draws an ASA ruling costs more than it earned.
We check scripts and edits against the relevant code before publishing, keep substantiation for claims on file, and brief presenters and clinicians on what can and cannot be said on camera, so the content runs and stays up.
Checked before publishing
Scripts and edits reviewed against CAP, CQC and FCA rules.
Substantiation kept
Evidence for every claim on file.
Presenters briefed
Clear guidance on what can be said.
Platform policies
Content built to stay live, not get removed.
Short-Form & Social Content in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
Short-Form & Social Content questions
Do you film the content?
In the UK, you shoot to our brief on a phone or with your videographer, or we arrange a local crew for the day. Our own crews are in India and the UAE. The planning, editing, captions and scheduling are ours.
How many clips can one recording produce?
A well-briefed hour on camera typically produces 12 to 20 finished clips. A podcast episode produces four to six. The number depends on how well the capture was planned rather than on its length.
Can you turn our podcast into clips?
Yes. Four to six vertical clips per episode, the moments that travel, captioned and scheduled, usually within 48 to 72 hours of the recording.
Which platforms do you edit for?
Instagram Reels, TikTok, YouTube Shorts and LinkedIn, each cut to its own pacing and caption style rather than one edit posted everywhere.
Do you also run the paid promotion?
The Infynix Agency team does, with the strongest clips cut to ad specification and run as measured campaigns with the Conversions API and tracked enquiries.
Can you work with footage we already have?
Yes. Existing footage is a common starting point and considerably cheaper than a new shoot, provided it has enough coverage. We will say honestly if it does not.
How do you measure results?
Reach, saves and profile visits as leading indicators, enquiries and revenue as the measure, reported monthly and used to plan the next month’s prompts.
Can you produce content for our agency’s clients?
Yes, white label, to the agency’s guidelines, with NDAs signed before any account is discussed.
Do you film in the UK?
Filming days are arranged with trusted crews in the client’s city, or the client’s own footage is edited by the UK team, and studio production is available in India and the UAE where it suits the brief.
How much content can we expect per month?
Agreed in the scope: a monthly shoot day typically yields a calendar of Reels, Shorts and TikToks plus cutdowns for paid, with volumes set by platform and audience rather than a fixed number.
