Concept and script
The idea, the story and the script, developed with the brand rather than delivered to it.
At Infynix, we craft growth engines that inspire and endure.
Cinematic brand films and commercial video production for UK businesses, from concept and scripting through to final broadcast-ready delivery. Many businesses lack compelling video content that communicates their value proposition clearly and emotionally to buyers. A well-crafted brand film builds trust faster than any written copy and converts high-value prospects at every stage of the funnel.
OUR CAPABILITIES IN
Brand Films & Commercials
01
Creative Concept & Scripting
02
Commercial Film Production
03
Post-Production & Sound
04
Distribution Formatting
How We Work
01
Discovery
We define the message, audience, and emotional tone.
02
Concept
We develop the creative concept, script, and shot list.
03
Pre-Production
We coordinate crew, locations, casting, and logistics.
04
Production
We execute the shoot over agreed production days.
05
Post-Production
We edit, grade, and finalise all audio and visual elements.
06
Delivery
We deliver broadcast and digital-ready final files.
Brand films, ad films and corporate video for UK brands, finished by Infynix Media: the edit, the grade, the sound, the motion graphics, the versions and the delivery, from footage shot by your crew, by a local crew we arrange and brief, or by our own production teams where the client has a presence in India or the UAE. Concept, script and post are ours; the UK shoot is arranged rather than run by us, and we say so.
Most corporate video explains what a company does and gives the viewer no reason to keep watching past the first ten seconds. A brand film earns attention the way any film does, through a specific idea and a story, and the idea lives in the script and the cut far more than in the camera. A well-directed edit of honest footage beats a beautifully shot film with nothing to say.
We develop the concept and script with the brand, plan the versions from the media plan, brief the shoot so the footage arrives fit for the edit, and deliver the hero film, the cutdowns, the verticals and the broadcast or digital out-of-home files together, with the rights documented.
Corporate and professional firms, property developers, hospitality groups, retail and consumer brands, recruitment and culture briefs, and agencies needing post-production overflow across the UK.
What a production includes
Version plan
Every ratio, duration and placement decided at script stage from the media plan.
Shoot brief and arrangement
A shot list built for the edit, and a local UK crew booked and briefed where the client has none.
Edit
Offline and online, with revisions to a defined round count and cloud review.
Grade and sound
Colour matched across cameras and days, dialogue cleaned, music licensed, mixed to broadcast standard.
Motion graphics
Titles, lower thirds, data sequences and animated elements to the brand system.
Broadcast and DOOH delivery
Files to specification for television, cinema, digital out-of-home and the platforms, with Clearcast handled where needed.
Rights and archive
Music, talent and location rights documented, and the project archived for future use.
Typical productions and timelines
| Production | Typical timeline |
|---|---|
| Corporate or brand film from supplied footage | 2 to 4 weeks |
| Brand film with arranged shoot | 5 to 8 weeks from brief to delivery |
| Campaign film for broadcast or DOOH | 6 to 10 weeks including approvals |
| Recruitment or culture film | 4 to 6 weeks |
| Recut of an existing film | 1 to 2 weeks |
Who commissions films
Corporate and professional
Leadership, culture, capability and recruitment films for firms competing for talent and clients.
Property
Development and launch films combining live footage, aerials and rendered material for buyers who reserve on the film.
Hospitality and leisure
Venue and destination films for hotels, restaurants and attractions.
Retail and consumer
Seasonal campaigns for broadcast, DOOH and social.
Agencies
Post-production overflow under the agency’s brand.
Multi-market brands
Films shot by our crews in India or the UAE and finished for UK audiences, or the reverse.
How we work together
Per production
Concept to delivery on a fixed scope with agreed revision rounds at script, edit and grade.
Post-production only
Your footage, our edit, grade, sound and versions.
Annual programme
A planned slate of films across the year, with edit capacity held for the seasons.
The film is made in the script and the cut
Brands over-invest in the shoot and under-invest in the two places a film is actually decided: the script that gives it an idea and the edit that gives it a shape. Ten hours of handsome footage with no story becomes a slideshow with music. Two hours of honest footage with a script and an editor who knows where the story turns becomes a film people watch to the end. We put the effort where the outcome is decided, and we brief the shoot to serve the edit rather than the other way round.
Reviews happen at script, at edit and at grade, in defined rounds, over cloud review links, so the client is never surprised by the final.
Script first
The idea and the structure written and approved before anyone shoots.
Shot list from the edit
Coverage planned for the cuts the film needs.
Defined review rounds
Script, edit and grade approved in turn.
Cloud review
Timecoded comments, no suite visits.
One production, every version the campaign needs
A film that exists only as a two-minute master will be badly cropped for Instagram by someone in a hurry. We plan the versions from the script: the hero cut, the fifteen and thirty second cutdowns, the verticals reframed deliberately, the silent version with open captions, the sponsor and event loops and the broadcast and digital out-of-home deliveries. The shoot is briefed to capture what each needs, and post delivers them together.
Because the media plan comes from the Infynix Agency team, the version list is the media plan, not a guess.
Version plan at script
Every ratio, duration and placement decided early.
Shot for the versions
Coverage captured with verticals and short cuts in mind.
Delivered together
Hero, cutdowns, verticals and broadcast files in one delivery.
From the media plan
The list comes from where the film will actually run.
Broadcast, Clearcast and the rules
A UK ad film headed for television or video on demand passes through Clearcast, and its claims are held to the BCAP code; digital out-of-home and online advertising answer to the CAP code and the ASA. Healthcare, financial and legal advertisers carry sector rules on top. A film that is beautiful and unclearable is expensive. We write scripts with the codes in mind, prepare the substantiation Clearcast asks for, and deliver to broadcast specification so approval is a formality rather than a rewrite.
The same care applies to music licensing, talent releases and location rights, documented and handed over with the film.
Codes in the script
BCAP and CAP considered before the shoot.
Clearcast prepared
Substantiation assembled alongside the edit.
Broadcast specification
Files delivered to the standards the channels require.
Rights documented
Music, talent and locations cleared for the territories and terms.
Shot elsewhere, finished here
Clients with operations in India or the UAE have a production advantage: our own crews there shoot at production costs a UK crew cannot match, and the UK team scripts, directs remotely and finishes for a UK audience. A recruitment film for a London firm’s Kochi office, a launch film for a Dubai development sold to UK investors, a product film for a brand manufactured in India: each is shot where the subject is and cut where the audience is.
For UK-only subjects, a local crew is booked and briefed by us, and the shoot is priced as a shoot rather than hidden inside the edit.
Own crews abroad
India and UAE production teams shooting to our brief.
Remote direction
Scripted and directed from the UK, finished for the UK audience.
Local crews in the UK
Arranged and briefed, priced transparently.
One finishing standard
The same grade, sound and versions wherever it was shot.
Clearance and delivery for UK broadcast and VOD
A commercial destined for ITV, Channel 4, Sky or the video-on-demand services needs Clearcast approval before it airs, with substantiation for every claim and compliance with the BCAP code. Each broadcaster and platform has its own delivery specification for format, loudness, subtitles and metadata, and a film that arrives wrong is bounced back on the day.
We plan clearance from the script, keep the substantiation file with the project, manage the Clearcast submission and any required amendments, and deliver masters to each broadcaster and platform in the specification they require.
Clearance planned
Claims and depictions checked at script stage.
Clearcast managed
Submission and amendments handled.
Delivery specifications
Formats, loudness and metadata per broadcaster.
Subtitles and access
Accessibility versions delivered where required.
Brand Films & Commercials in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
Brand Films & Commercials questions
Do you shoot brand films in the UK?
We arrange and brief a local crew rather than run one of our own, and we say so. Concept, script, edit, grade, sound, versions and delivery are ours. Where the subject is in India or the UAE, our own crews there shoot to our brief.
Can you finish a film from footage we already have?
Yes. Post-production only is a common engagement: your footage, our script if needed, edit, grade, sound and every version the campaign requires, typically in two to four weeks.
Can the film run on television?
Yes. Scripts are written with the BCAP code in mind, substantiation is prepared for Clearcast, and files are delivered to broadcast specification so approval is a formality.
How long does a brand film take?
Two to four weeks from supplied footage, five to eight with an arranged shoot, and six to ten for broadcast campaigns including approvals. Scripting and approvals usually take longer than the shoot.
Do you handle music and rights?
Yes. Music is licensed for the platforms and territories the film will run in, talent releases and location rights are documented, and everything is handed over with the film.
Can you recut an existing film for a new campaign?
Yes. Recuts, new versions and refreshed motion graphics from an archived project are typically one to two weeks.
Do you work with agencies?
Yes, as post-production overflow under the agency’s brand, with NDAs signed before any account is discussed.
What do you need from us to start?
The brief, the audience, where the film will be seen, the deadline, brand guidelines, any existing footage, and a decision maker who can approve script, edit and grade within a few days each.
