Technical SEO audit and remediation
Crawlability, indexation, Core Web Vitals, structured data, JavaScript rendering and site architecture fixed in priority order, with the fixes verified in Search Console.
SEO · London (Dagenham)
SEO Company in London
Technical SEO, local search, content and authority building for London businesses that want organic search to produce enquiries, run from East London and reported on leads rather than positions.
Ranking on Google in London is not about tricks. It is about a technically sound website, content that answers what people in this city actually search for, and authority signals Google trusts. London is the most competitive search market in the UK, and the first page for most commercial terms is held by national brands, directories and aggregators with years of authority behind them.
Infynix Solutions runs SEO for London businesses as an integrated programme: technical audit and remediation, local search across the boroughs, content built from real demand, e-commerce SEO and authority work that holds. Reporting shows organic leads and revenue by page, not rankings alone.
Our SEO clients include clinics and dental practices, property agencies, solicitors and accountants, e-commerce brands and B2B companies, working from our office in Dagenham with the technical patterns we have proven across three markets.
How we work
- 01
Audit
Tracking, rankings and spend, measured before anything changes.
- 02
Fix
Technical and structural blockers first, because content cannot outrun them.
- 03
Run
Campaigns and content shipped against a defined cost per qualified lead.
- 04
Compound
What works gets more budget. What does not gets cut, in writing.
SEO services we deliver in London
Local SEO across the boroughs
Google Business Profile management, UK citations, review workflows and borough content so the business appears in the map pack for the areas it serves.
Content strategy and production
Content planned from search demand and written to rank, answer and convert, structured so search engines and AI assistants can quote it.
E-commerce SEO
Category architecture, product optimisation, faceted navigation control, schema and internal linking for stores on Shopify, WooCommerce and headless builds.
Authority and digital PR
Links and mentions earned through genuinely useful content, UK publisher outreach and partnerships. No bought links.
Reporting on leads
Search Console, GA4 and CRM connected so organic reporting shows leads and revenue by page and query.
What the programme delivers
A prioritised technical backlog
Every issue found, ranked by impact and effort, fixed by us or handed to your developers with clear tickets.
Borough and service pages
Pages built for the intent that exists, from Stratford to Canary Wharf, without doorway duplication.
Business Profile as a channel
Weekly posts, services, Q and A and review responses, per real location.
Content that answers
Guides and service pages structured so search engines and AI assistants can quote them.
Monthly authority work
A steady, defensible link and mention programme rather than a burst that triggers a review.
Lead-level reporting
Organic enquiries and revenue by page, with rankings as a leading indicator.
What to expect and when
| Workstream | Typical timeline | Evidence it is working |
|---|---|---|
| Technical remediation | Weeks 1 to 6 | Indexed pages up, errors down in Search Console |
| Local SEO and Business Profile | Weeks 4 to 12 | Map pack visibility, calls and direction requests |
| Content programme | Month 2 onwards | Impressions and clicks on new pages |
| Authority building | Month 3 onwards | Referring domains and page-level rankings |
| Competitive London terms | Months 6 to 12 | Page one positions and leads by query |
Who we run SEO for in London
Clinics and dental practices
Treatment and condition pages that rank for high-value terms and stay within the CAP code.
Property and lettings
Area guides, development pages and buyer and tenant intent content that compete with the portals rather than depend on them.
Professional services
Practice area and guide content that establishes expertise for solicitors, accountants and consultancies.
E-commerce
Category and product SEO at scale, with technical control over facets and duplication.
B2B and SaaS
Problem, comparison and capability content for companies selling from London to the UK and abroad.
How we engage
SEO retainer
The full programme on a monthly retainer, with the balance between technical, content and authority work adjusted as the data dictates.
Technical audit and fix
A fixed-scope audit with remediation for sites where the technical foundation is the problem.
Content programme
Content production on a set cadence for businesses that have the technical basics in place.
Competing with directories and national brands
For most London commercial searches the first page is held by Checkatrade, Yell, Rightmove, Doctify, Trustpilot, the national chains and the aggregators, not by the local businesses that do the work. They hold those positions with scale and authority, and they charge the businesses listed on them for the leads. The way past them is not to outspend them. It is to give Google what they cannot: specific, first-hand content about your services, your area and your customers, a Business Profile that outperforms a listing, and reviews that read as real.
We map which directories hold which terms, find the queries where a local page can win, and build the content and authority that displaces them one term at a time.
Directory mapping
Which aggregators hold which terms, and where the gaps are.
First-hand content
Pages that say what only the business that does the work can say.
Business Profile strength
A profile that beats a listing for a local search.
Term by term
Displacing directories on the queries that convert, in priority order.
Why technical work comes first
Most London business websites we audit have problems that no content or links will overcome: pages Google cannot render, duplicate URLs, slow mobile load, missing or broken structured data, cookie banners that block the crawler, and architecture that hides the pages that matter. Fixing those first is not glamorous, but it is what lets everything else work.
We audit against what Google actually sees, then fix in order of impact. Where your developers own the site we hand over precise tickets and verify the fixes ourselves. Where you would rather we made the changes, our engineering team does.
Rendering and indexation
JavaScript sites checked for what Googlebot receives, with prerendering or fixes where content is invisible.
Core Web Vitals
Load, interactivity and stability improved on the templates that carry traffic, measured on real UK mobile connections.
Structured data
Organization, LocalBusiness, Service, FAQ and Product schema applied where it is true and useful.
Architecture
Sitemaps, navigation and internal links reworked so authority flows to the pages that need to rank.
Local search at the level of the borough
London local search runs at the level of the borough and the high street. People search for a dentist in Ilford, a solicitor in Stratford, an accountant in Canary Wharf, a physiotherapist in Romford. The map pack takes a large share of those clicks, driven by Business Profile signals, proximity, reviews and how consistently your details appear across the web.
We treat Business Profile as a channel with its own content calendar, clean up citations across UK directories so details match everywhere, and build borough content only where the intent exists and the business genuinely serves the area. We do not claim addresses a business does not hold.
Profile optimisation
Categories, services, products, photos and posts kept current, per real location.
Citation consistency
Name, address and phone matched across Yell, Thomson Local, Bing Places and the sector directories.
Review workflow
A steady process for asking, responding and learning from reviews, never purchased.
Borough content
Pages for the areas you serve, with real local detail rather than a swapped name.
Content that a careful buyer can trust
London buyers research. A patient choosing a specialist, a tenant choosing an agency, a founder choosing a solicitor, a procurement lead shortlisting a supplier: each reads more than a consumer buying on impulse. Content has to be accurate, specific and credible, with the credentials, processes and evidence the reader is looking for, and it has to be structured so that search engines and AI assistants can quote it directly.
We plan content from what those readers search, write it with subject matter input from your team, and structure it with clear headings, direct answers and FAQ markup.
Demand-led planning
Topics chosen from search data and sales conversations.
Expert input
Written with your clinicians, partners or engineers so it is accurate and specific.
Quotable structure
Clear headings, direct answers and FAQ markup.
Claims within rules
Healthcare, legal and financial content written to the applicable advertising codes.
SEO for London from East London
Infynix Solutions works from Dagenham and runs SEO for businesses across London and the UK. Our team works across three markets, and we run our own sites on three domains, so the advice we give is advice we follow. If a tactic did not survive contact with our own Search Console, it does not reach a client.
The discovery call is free. Bring your Search Console and your strongest competitor, and we will show you the gap.
Frequently Asked Questions
How much does SEO cost in London?
Every engagement is scoped individually after a discovery session, from the outcome you need and the work involved, and quoted before anything starts. Ad spend, where it applies, is separate and paid directly to the platforms, and we will say plainly if the budget on the table is too small to produce a usable result.
How long does SEO take to show results in London?
Technical fixes show in Search Console within weeks. Local search and map pack improvements typically appear within 8 to 12 weeks. Competitive London-wide terms need 6 to 12 months of sustained content and authority work. We report leading indicators monthly so progress is visible before rankings move.
Can a local business outrank Checkatrade, Yell or Rightmove?
For specific local and service terms, yes. Directories win on scale and authority, but a local business can win with first-hand content, a strong Business Profile and genuine reviews on the queries that actually convert. We map the terms where that is realistic and work through them in order.
Do you guarantee first page rankings?
No. No honest SEO company does, because nobody controls Google. What we commit to is a sound technical foundation, content built from real demand, defensible authority work and transparent monthly reporting on leads as well as rankings.
Do you buy links?
No. Authority is earned through genuinely useful content, UK publisher outreach, partnerships and digital PR. Bought links are a liability that surfaces at the next link spam update.
Can you fix a Google penalty or a traffic drop?
Yes. We diagnose manual actions and algorithmic drops from Search Console and crawl data, clean up toxic links where that is the cause, fix content and technical issues where they are, and document the recovery plan. We will also say if the drop is seasonal or a tracking problem rather than a penalty.
Do you work with our developers or your own?
Either. Where your team owns the site we hand over precise technical tickets and verify the fixes. Where you would rather we made the changes, our engineering team does, which is often faster for JavaScript and platform issues.
How do you report?
Monthly with Search Console, GA4 and CRM data connected, so you see organic leads and revenue by page and query, plus rankings, indexation and authority metrics as leading indicators. A short written note each week covers what changed.
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Talk to Infynix About SEO in London
Tell us what you are trying to grow and we will tell you honestly whether we are the right people for it.
39 Becontree Avenue, Dagenham, Greater London RM8 2UH+44 7436 670553 · office@infynixsolutions.co.uk