Paid search
Google and Microsoft Ads structured by intent, with offline conversion import, search term hygiene and bidding that learns from qualified leads and revenue.
Performance Marketing · Manchester
Performance Marketing Agency in Manchester
Paid search, paid social and shopping run as performance marketing: measured from spend to revenue, tested on a cadence, and moved to whatever is producing, for Manchester e-commerce and lead-driven businesses.
Performance marketing has come to mean running ads, which is not what it means. It means spending money only where it can be shown to return, and moving it as soon as the numbers say so. That requires measurement the platforms do not give you by default: what happened after the click, whether the lead was real, whether it became revenue, and what it cost against margin after returns and fees.
Infynix Solutions runs paid media for Manchester businesses with that measurement installed first. Offline conversions go back to Google and Meta so the platforms optimise for what you actually want. Creative and landing pages are tested on a schedule. Budgets move weekly. Reporting shows the whole chain from spend to revenue by channel and campaign.
This page is about paid media specifically. For the wider programme that includes SEO, content and automation, see our Manchester digital marketing page. Here the subject is what happens to a pound once it reaches an auction.
How we work
- 01
Audit
Tracking, rankings and spend, measured before anything changes.
- 02
Fix
Technical and structural blockers first, because content cannot outrun them.
- 03
Run
Campaigns and content shipped against a defined cost per qualified lead.
- 04
Compound
What works gets more budget. What does not gets cut, in writing.
Paid media services for Manchester
Shopping and Performance Max
Feed optimisation, campaign structure by margin and product role, and reporting on contribution rather than platform ROAS.
Paid social
Meta, Instagram, TikTok and Pinterest campaigns with the Conversions API, creative testing on a cadence and audiences built from your CRM.
LinkedIn for B2B
Account-based campaigns measured on meetings and pipeline, with lead quality fed back from the CRM.
Landing page testing
Structured tests on headlines, forms, proof and pricing, with winners rolled into the pages that rank as well.
Measurement and attribution
GA4, server-side tagging, call tracking, consent mode and a dashboard that reconciles to the accounts.
What performance means here
Attribution before spend
Tracking, CRM fields, consent and a lead definition installed before a pound goes to a platform.
Offline conversion import
Qualified leads and closed sales sent back so bidding optimises for revenue.
Contribution reporting
Returns, fees, delivery and discounts counted so ROAS reflects what the business kept.
Creative cadence
New hooks, formats and offers every few weeks, with losers cut early.
Margin-aware targets
Cost per acquisition set from your margin and close rate, not platform defaults.
Weekly reallocation
Budget moved to what is producing, every week, in writing.
Feed and catalogue management
Product feeds optimised for Shopping and social commerce.
Account ownership
Every account in your name from day one.
Channels, timelines and what we measure
| Channel | Time to first signal | Primary measure |
|---|---|---|
| Google Search | 1 to 2 weeks | Cost per qualified lead or order |
| Shopping and Performance Max | 3 to 4 weeks | Contribution after returns, new customer rate |
| Meta, Instagram and TikTok | 2 to 3 weeks | Cost per order, quality from CRM |
| 3 to 5 weeks | Cost per order, assisted revenue | |
| LinkedIn (B2B) | 4 to 6 weeks | Meetings booked, pipeline created |
| Microsoft Ads | 2 to 3 weeks | Cost per qualified lead |
Who this is built for
E-commerce and D2C
Manchester brands competing in the same auctions as the city's largest online retailers, with contribution rather than ROAS as the measure.
Lead-driven businesses
Property, legal, financial, healthcare and education where lead quality matters more than volume.
B2B and SaaS
Companies selling nationally and abroad, measured on pipeline.
Multi-location businesses
Chains that need results by location, not a regional total.
Brands expanding from the north
Manchester companies testing London, Europe or the US market with measured campaigns before committing.
How we work together
Performance retainer
Channels, creative, testing and reporting monthly, with budgets moved to what is producing.
Foundations project
Tracking, consent, CRM and landing pages built before spend begins.
Audit and rescue
A paid audit of accounts that spend without producing, with a written plan.
Contribution, not ROAS
Platform ROAS is the most flattering number in marketing. It counts revenue before returns, before payment fees, before delivery, before discounts and before the cost of the goods, and it credits the platform for sales that would have happened anyway. A Manchester fashion brand with a 30 percent return rate can show a healthy ROAS while losing money on every paid order.
We report contribution: revenue after returns, fees, delivery and discounts, against spend, by campaign and product. It is a less flattering number and it is the only one that tells the business whether to spend more.
Returns counted
Refunds and returns reconciled against the campaigns that produced the orders.
Fees and delivery
Payment, BNPL and carrier costs deducted.
Incrementality
Brand and existing-customer revenue separated from genuinely new demand.
Product-level view
Contribution by product and category, so the feed is bid accordingly.
Feeds, catalogues and Shopping at scale
For an e-commerce brand the product feed is the campaign. Titles, attributes, images, prices and availability decide what Google and Meta show and to whom, and a feed that was set up once and forgotten is quietly wasting budget on out-of-stock products and losing auctions on bad titles. We manage the feed as a living asset: optimised titles and attributes, supplemental data, custom labels by margin and role, and availability synced with the store.
Campaign structure follows the feed: hero products, margin drivers, clearance and new lines each bid to their own target rather than one blended ROAS.
Feed optimisation
Titles, attributes and images improved for the auction.
Custom labels
Products grouped by margin, role and season for bidding.
Availability sync
No spend on products that cannot ship.
Structured campaigns
Each product role bid to its own target.
Creative and landing pages as the lever
Once measurement is in place, the biggest lever in a performance account is not the bid. It is the creative and the page. New hooks and formats move cost per order more than any bidding setting, and a landing page test on the offer, the form or the proof moves it again. Most accounts we audit have not changed creative in months and have never tested the page.
We run both on a cadence: new creative every few weeks, edited by Infynix Media from footage the brand supplies, and structured page tests with the numbers deciding.
Creative cadence
New hooks and formats on a schedule.
Page testing
Headlines, offers, forms and proof tested structurally.
Losers cut early
Underperforming creative and pages retired before they burn budget.
Winners scaled
What works gets the budget and feeds the organic pages too.
Testing a new market before committing to it
Manchester brands expanding into London, Europe or the US do not need to guess whether the market is there. A small, measured campaign in the target market, with the same tracking discipline as the home account, shows cost per order after returns and fees by city or country before a warehouse, a distributor or a local team is committed. It is the cheapest market research a growing brand can buy.
We run those tests with contribution reporting by market, and we say plainly which markets are ready and which are not.
Market-by-market tests
Small, measured campaigns before committing infrastructure.
Contribution by market
Cost per order after returns, fees and delivery, by city or country.
Localised creative
Hooks and offers adapted to the market rather than reused.
Honest readout
Which markets are ready, in writing.
Paid media for Manchester from London
Infynix Solutions works from Dagenham and runs paid media for businesses across the UK. We do not have a Manchester office. Quarterly reviews happen at your premises when that helps, and the weekly rhythm runs over shared channels with the numbers in writing.
The discovery call is free and it is a working session. Bring your ad accounts, your returns rate and your margin, and we will tell you what your real cost per order is.
Frequently Asked Questions
What is the difference between performance marketing and digital marketing?
Performance marketing is the discipline of spending only where return can be shown and moving budget as the numbers dictate. It sits inside digital marketing alongside organic search, content and automation. This page covers paid media; our Manchester digital marketing page covers the wider programme.
How much should we spend to get a readable result?
It depends on your category and cost per click. We state the minimum before you commit, and we will say if the budget is too small to produce a signal rather than take it and report clicks.
Do you report on ROAS?
We report contribution: revenue after returns, fees, delivery and discounts, against spend, by campaign and product. Platform ROAS is shown for reference, but it is not the number decisions are made on.
Do you manage product feeds?
Yes. Feed optimisation, custom labels by margin and role, supplemental data and availability sync are part of every Shopping and social commerce engagement.
Do you guarantee a cost per lead or order?
No. We set a target from your margin and close rate in the first workshop and report against it from month one, and we tell you honestly when it is not being met and why.
Can you work alongside our in-house team?
Yes. We take one or more channels, or the measurement layer, and report into your existing tools. Accounts stay in your name.
Do you have an office in Manchester?
No. We serve Manchester from London, with quarterly reviews on site where they help and the weekly rhythm over shared channels.
Do you handle UK GDPR and consent for tracking?
Yes. Consent management, consent mode and server-side tagging are configured so measurement works within UK GDPR and PECR.
Can you help us test the London or European market?
Yes. Small, measured campaigns with contribution reporting by market show cost per order after returns and fees before you commit a warehouse or a local team, and we say plainly which markets are ready.
Do you run Microsoft Ads as well as Google?
Yes, where the audience justifies it. Microsoft Ads often produces a cheaper, older, higher-value audience for professional and B2B campaigns, and it is measured with the same discipline as Google.
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The service behind this page
Performance Marketing in our other markets
Talk to Infynix About Performance Marketing in Manchester
Tell us what you are trying to grow and we will tell you honestly whether we are the right people for it.
39 Becontree Avenue, Dagenham, Greater London RM8 2UH+44 7436 670553 · office@infynixsolutions.co.uk