User research
Interviews, usability testing, surveys and analytics review with the actual audience, in person or remote.
At Infynix, we craft growth engines that inspire and endure.
We design digital product layouts and visual brand styles that look modern and guide users to buy. Cluttered design confuses visitors and causes high bounce rates. Clean design makes decisions easy for visitors, guiding them naturally to inquire or purchase.
OUR CAPABILITIES IN
UI/UX Design & Brand Styling
01
The Challenge
02
Our Insight
03
The Solution
04
The Outcome
05
Scale & Optimize
How We Work
01
Measure
We audit your current systems, marketing, and funnels.
02
Design
We architect a custom strategy bridging your exact gaps.
03
Build
We deploy the tech, content, and pipelines required.
04
Launch
We seamlessly roll out the solution with zero downtime.
05
Re-Measure
We track every metric to ensure it meets our strict KPIs.
06
Scale
We optimize the winning channels to compound your returns.
UI and UX design for products and services used in the UK: research with the people who will use them, interfaces designed for phones, tablets and desktops, design systems that keep a growing product consistent, and accessibility built to WCAG 2.2 rather than retrofitted before a public sector tender. We design web applications, mobile apps, portals, dashboards and e-commerce experiences from our office in Dagenham, and in most cases the same teams then build them.
British users have particular expectations formed by the services they use every day. Banking apps have set the standard for clarity and security. GOV.UK has taught a generation what a plain, accessible form looks like. Retailers have made next-day delivery and one-tap payment normal. A product that feels heavier or less trustworthy than those loses users before it explains itself.
So we start with research: interviews and usability sessions with real customers, staff or patients, analytics from the existing product, and the constraints the business operates under. We prototype early, test before engineering, and hand over a design system with components, states and accessibility annotations that developers can build from without guessing. Accessibility is tested with assistive technology, not inferred from a checklist.
SaaS founders, e-commerce brands, healthcare and care providers, financial and professional services firms, education organisations, public sector suppliers, and businesses whose internal tools are costing them staff time and patience.
What we design
Product and service design
Journeys, information architecture and flows for web, mobile and multi-channel services.
Interface design
Screens, states, interactions and responsive layouts designed for real content and real devices.
Design systems
Tokens, components, patterns and documentation that keep a product consistent as teams and features grow.
Accessibility
WCAG 2.2 AA design and annotations, tested with screen readers, keyboard and magnification.
Conversion design
Checkout, onboarding, booking and enquiry flows designed and tested to reduce drop-off.
Dashboards and internal tools
Operational screens designed for speed and error prevention by people who use them all day.
Prototyping
Clickable prototypes tested with users before a line of code is written.
Engagement types
| Engagement | Typical duration | Deliverables |
|---|---|---|
| UX audit | 1 to 2 weeks | Findings, prioritised fixes, quick wins |
| Research and definition | 2 to 4 weeks | Research findings, journeys, requirements, prototype |
| Product design | 4 to 10 weeks | Tested prototype, full screen designs, design system, annotations |
| Design system | 4 to 8 weeks | Tokens, components, patterns, documentation, code alignment |
| Accessibility review | 1 to 3 weeks | WCAG 2.2 findings, remediation plan, statement support |
| Embedded designer | Monthly | A designer working in your product team |
Who it is for
SaaS products
Onboarding, core workflows and a system that scales with the roadmap.
E-commerce
Product pages, checkout and account areas tested for conversion on mobile.
Healthcare and care
Patient, resident and clinician interfaces designed for clarity and safety.
Financial and professional services
Onboarding and client portals that feel as trustworthy as a bank.
Public sector suppliers
Services meeting WCAG 2.2 AA and the expectations set by GOV.UK patterns.
Internal tools
Dashboards and operational screens that reduce errors and training time.
Ways of working
Design project
Research to handover as a fixed-scope engagement with tested prototypes.
Design and build
Designed and engineered by the same Infynix team, with no handover gap.
Embedded designer
A designer inside your product team month to month.
Audit and fix
A short review of an existing product with prioritised, buildable changes.
Research with the people who will actually use it
Most products are designed from the opinions of the people paying for them. The users are somewhere else: a carer on a night shift, a customer on a train, a finance clerk with a hundred invoices to clear. We recruit and talk to those people, watch them use the current product or a prototype, and design from what they struggle with rather than what the stakeholders assume.
Research is scoped to the decision it needs to inform, so it takes days or weeks rather than months, and the findings arrive as things to change rather than a report to file.
Real participants
Customers, staff or patients recruited for the product.
Observation
Watching use, not just asking opinions.
Scoped to decisions
Research sized to what needs deciding.
Actionable findings
Changes to make, prioritised.
Accessibility designed in, tested for real
WCAG 2.2 AA is the legal standard for public sector websites and apps and increasingly a contractual one for their suppliers, and the Equality Act applies to everyone. An automated checker catches perhaps a third of the issues. Focus order, meaningful labels, error messages, colour contrast on real content, target sizes and motion all need a designer to decide them and a person with assistive technology to test them.
We design with contrast, focus, structure and target sizes decided up front, annotate the designs so developers build them correctly, and test the built product with screen readers, keyboard only and magnification. Where the client must publish an accessibility statement, we provide the findings that support it.
Designed to 2.2 AA
Contrast, focus, targets and structure decided in design.
Annotated for developers
Roles, labels and behaviour specified on the designs.
Tested with people
Screen readers, keyboard and magnification on the built product.
Statement supported
Findings that back an honest accessibility statement.
A design system that survives the roadmap
A product designed screen by screen drifts as soon as a second designer or a second developer touches it: three button styles, four table layouts, inconsistent errors. A design system fixes the decisions once as tokens, components and patterns with documented usage, so new features are assembled from parts that already work and already pass accessibility.
We build design systems in Figma aligned to the code components the developers use, document each pattern with its states and rules, and hand the system over in the client’s name so their own team owns it.
Tokens and components
Colour, type, spacing and every component with its states.
Aligned to code
Figma and the component library kept in step.
Documented usage
When to use each pattern, and when not to.
Owned by you
Files and documentation in your name.
Flows that convert on a phone
Checkout, booking, onboarding and enquiry flows are where a product earns its keep, and they are used mostly on phones by people in a hurry. Each unnecessary field, unclear error or surprise at the payment step costs a percentage of completions that compounds across the year.
We map the flow, remove and reorder steps, design forms that explain themselves and their errors, place Apple Pay, Google Pay and buy-now-pay-later where UK users expect them, prototype and test with users, and measure completion after launch against the baseline.
Fewer steps
Every field justified, every step earning its place.
Forms that explain
Clear labels, inline validation, recoverable errors.
Payment where expected
Wallets and finance options placed for UK habits.
Measured
Completion tracked against the baseline after launch.
Content and forms in plain English
The clearest interfaces in the UK are the ones that borrowed GOV.UK’s discipline: one question per page where it helps, plain words instead of jargon, error messages that say what to do, and no field that the service does not need. Users who have applied for a passport online expect that standard from a bank, a clinic and a council supplier alike.
We write the interface copy as part of the design, test it with users who have not seen the product, and specify labels, hints and error messages so developers do not improvise them in the last sprint.
Plain English
Words users understand at first reading.
Errors that help
Messages that say what went wrong and what to do.
Only what is needed
Every question and field justified.
Copy tested
Checked with users, not just stakeholders.
Where we deliver UI/UX Design & Brand Styling
UI/UX Design & Brand Styling in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
UI/UX Design & Brand Styling questions
What is the design process?
We start with wireframes, design high-fidelity layouts in Figma, test usability, and hand off clean files for development.
Do you do research with real users?
Yes. Interviews, usability sessions and testing with the actual customers, staff or patients of the product, scoped to the decisions that need making and delivered as changes to make.
Can you design to WCAG 2.2 AA?
Yes. Accessibility is decided in design, annotated for developers and tested on the built product with screen readers, keyboard and magnification. We support accessibility statements with the findings.
Do you build what you design?
Usually, yes. Infynix Growth Solutions engineers web and mobile products, so design and build can run as one team with no handover gap. We also hand designs to in-house or third-party developers.
What do developers receive?
A tested prototype, full screen designs with states, a design system with tokens and components, and accessibility annotations, all in Figma files in your name.
Can you redesign an existing product without starting over?
Yes. A UX audit finds the highest-value problems, and changes are designed to fit the current codebase and released incrementally.
How long does design take?
A UX audit takes one to two weeks, research and definition two to four, and full product design four to ten depending on scope. An embedded designer works month to month.
Do you design internal tools and dashboards?
Yes. Operational screens used all day are designed for speed and error prevention, with the people who use them involved in testing.
Who owns the design files?
You do. Figma files, the design system and all documentation are held in your name from the start.
