Explainer films
Script, storyboard, illustration, 2D and 3D animation, voice-over and sound for products and services that need explaining.
At Infynix, we craft growth engines that inspire and endure.
Professional motion graphics and animation for UK brands, explainer videos, animated logos, product demos, and 3D renders. Complex products and services are difficult to explain through static content, causing confusion and low conversion rates. Animated explainers reduce the cognitive load on prospects and increase conversion rates by making the offer immediately clear.
OUR CAPABILITIES IN
Motion Graphics & Animation
01
Explainer & Product Demo Videos
02
2D Character & Flat Animation
03
3D Renders & Motion
04
Animated Logo & Brand Intros
How We Work
01
Script
We write a clear, concise animation script aligned to your message.
02
Storyboard
We illustrate each scene with a visual storyboard for approval.
03
Design
We create all visual assets, characters, and 3D models.
04
Animation
We animate all elements with smooth motion and timing.
05
Sound
We add music, SFX, and voiceover to the animation.
06
Delivery
We deliver in all required formats for web and social media.
Motion graphics and animation for UK brands, produced remotely by Infynix Media: explainers for software, financial services and professional firms whose product cannot be filmed, product and interface animation, data visualisation for reports and investor communication, title and lower-third systems for brands that publish weekly, and the animated elements that make a campaign recognisable in motion. Animation is the one media discipline that needs no shoot at all, and it is where our remote model is strongest.
A payments platform, a SaaS product, an insurance policy, a legal service or a logistics network has no photogenic surface. Filming it produces stock footage of people pointing at laptops. Animation shows the process itself: what happens, in what order, with what result. Done well, a ninety-second explainer becomes the sales asset, the onboarding film and the paid creative at once, and it never dates the way a shoot does.
We start with the script, because that is where an explainer succeeds or fails, then storyboard, animatic, illustration and animation with a review at each stage. Regulated products are written with compliance in the loop from the first draft, with disclosures designed into the piece rather than appended.
Fintech and financial services, SaaS and technology, professional services, healthcare, logistics and industrial, and the agencies and marketing teams who need animated components inside films and campaigns across the UK.
What we animate
Product and UI animation
Software interfaces, apps and platforms shown in motion from the product’s own design system.
Data visualisation
Results, reports and figures animated for investor, board and public audiences.
Brand motion systems
Logo animation, titles, lower thirds, transitions and social templates any editor can apply.
Regulated product explainers
Financial, legal and healthcare pieces written with compliance in the loop and disclosures designed in.
3D and product visualisation
Products, spaces and mechanisms rendered and animated where filming cannot show them.
Campaign and social motion
Animated posts, stories and ad units at the volume a campaign needs.
Localisation
Versions in the languages your audience uses, with typography and voice-over handled natively.
Typical productions and timelines
| Production | Typical timeline |
|---|---|
| Explainer, 60 to 90 seconds, 2D | 3 to 5 weeks |
| Product or UI animation | 2 to 4 weeks |
| Brand motion system | 3 to 5 weeks |
| 3D product visualisation | 4 to 8 weeks |
| Social motion set | 1 to 2 weeks per batch |
Who this is for
Fintech and payments
Products and processes that cannot be filmed, explained for customers and regulators within FCA rules.
SaaS and technology
Platforms shown in motion for sales, onboarding and paid campaigns.
Professional services
Legal, accounting and advisory services explained for clients who research before they call.
Healthcare
Procedures, pathways and services explained within CAP and CQC expectations.
Logistics and industrial
Operations, mechanisms and systems visualised for buyers and investors.
Agencies and marketing teams
Animated components for films and campaigns, under the agency’s brand where needed.
How we work together
Per production
Script to delivery on a fixed scope with revision rounds at storyboard, animatic and final.
Motion retainer
A monthly block for campaign, social and product motion.
Brand system project
A motion identity built once and documented for every future film and post.
The script decides everything
An explainer that fails almost always failed at the script: too much, in the wrong order, in the company’s language rather than the customer’s. Ninety seconds holds about two hundred words, and every one has to carry the argument. We write the script with your subject matter experts, structure it around the question the viewer arrived with, and approve it before a frame is drawn, because changing a script costs an afternoon and changing an animation costs a fortnight.
Storyboard and animatic follow, each reviewed and approved, so the client sees the film’s shape and timing long before it is finished.
Written with your experts
Accurate and specific, in the viewer’s language.
Two hundred words
The discipline of ninety seconds applied to the argument.
Approved before drawing
Changes made where they are cheap.
Storyboard and animatic
Shape and timing reviewed before animation.
Explaining regulated products
A financial promotion in the UK needs FCA approval under section 21 and must be clear, fair and not misleading, with risk warnings given due prominence. A healthcare explainer answers to the CAP code and CQC expectations. A legal service explainer answers to the SRA. Animation for these products has to carry the required wording as a designed, timed element rather than a caption squeezed in at the end, and it has to be reviewed by compliance before release.
We write with the compliance team in the loop from the first draft, design the disclosures as part of the piece, and deliver a version pack the approver can sign off in one pass.
Compliance from draft one
The approver in the script review, not the final review.
Disclosures designed
Risk warnings and required wording placed and timed properly.
Prominence respected
The rules on due prominence applied to the design.
Approval pack
Everything the approver needs in one delivery.
Software shown in motion
A SaaS or fintech product needs to be shown moving: the interface accurate, the workflow unfolding in order, the outcome obvious in the time a buyer gives a demo video before deciding whether to book a call. Product animation does that without a live demo’s risks, and the same asset serves the website, the pitch deck, the onboarding sequence and the paid campaign. We animate from the product’s own design system so the film matches the product the buyer will actually see.
Versions for each market and language are produced from the same project.
Real interface
Animated from the product’s own screens and components.
Narrative with sales
The story a buyer needs, in the order they need it.
One asset, many uses
Website, pitch, onboarding and paid campaign.
Market versions
Languages and regions from the same project.
A motion system for brands that publish weekly
Brands publishing video every week need more than one animated logo. They need a system: titles, lower thirds, transitions, caption styles, end cards and social templates that any editor can apply so every film and post is recognisably the same brand. Without it, every video is designed from scratch and the brand drifts within a quarter. We build motion systems as documented template packages and hand them over in the client’s name.
The same package is what our own editors use on the client’s post-production retainer, so the system and the output stay aligned.
Template package
Titles, lower thirds, transitions, captions and end cards.
Documentation
Rules and files so any editor stays on brand.
Handover
Project files in your name, usable without us.
Used by our editors
The same system on every retainer deliverable.
Animation that clears Clearcast and the ASA
Animated commercials for UK television and video-on-demand go through Clearcast before they air, and every claim, comparison and depiction has to be substantiated and compliant with the BCAP code. Online, the CAP code and ASA rulings apply, and financial, health and gambling animations have additional rules. A finished piece that fails clearance is an expensive re-edit.
We build compliance into the script and storyboard stages, keep the substantiation file alongside the project, prepare Clearcast submissions where the work is for broadcast, and deliver in the formats and specifications each broadcaster and platform requires.
Script-stage compliance
Claims checked before anything is animated.
Substantiation file
Evidence kept with the project.
Clearcast handled
Submissions prepared for broadcast work.
Delivery specs
Broadcaster and platform formats met.
Motion Graphics & Animation in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
Motion Graphics & Animation questions
Does animation need a shoot?
No, which is why it suits our UK remote model best. Script, storyboard, illustration, animation, voice-over and sound are all produced remotely, with review at each stage over cloud links.
How long is a typical explainer?
Sixty to ninety seconds for a paid-media or website asset, two to three minutes for a sales or onboarding piece. Longer than that and completion rates fall, so we would rather produce two shorter films.
Can you produce explainers for FCA-regulated products?
Yes. Scripts are written with the compliance team in the loop from the first draft, risk warnings and required wording are designed into the piece with due prominence, and an approval pack is delivered for sign-off in one pass.
Do you write the script?
Yes, with your subject matter experts. Scripting is where an explainer succeeds or fails, so it is part of the engagement rather than something we ask you to supply.
Can you animate our existing brand assets?
Yes. Working from your established identity is faster and produces a more consistent result than designing a new visual language for one film.
Do you produce 3D?
Yes, for products, spaces and mechanisms that 2D cannot show. We recommend 2D or 3D from the brief rather than a preference.
Can you deliver templates our team can use?
Yes. Motion systems are delivered as documented template packages in your name so in-house editors and other suppliers can apply them.
How many revision rounds are included?
Defined rounds at script, storyboard, animatic and final, agreed in the scope before work starts, so changes happen where they are cheap.
Can you animate in our existing brand guidelines?
Yes. Existing identity, type and colour are extended into motion rules, and where the guidelines are silent on movement we propose and document the additions.
Do you produce accessible versions?
Yes. Subtitled, captioned and audio-described versions are produced where the client or the platform requires them, and contrast and motion are considered for viewers with visual or vestibular sensitivities.
