GA4 configured properly
Events that mean something, conversions defined from the business, and a property structure that survives the next agency.
At Infynix, we craft growth engines that inspire and endure.
Custom analytics dashboards and reporting systems that turn your data into clear, actionable business intelligence. Most businesses collect data but cannot interpret it, leading to decisions based on instinct rather than evidence. Connected data pipelines and clear dashboards turn raw numbers into decisions that compound business growth.
OUR CAPABILITIES IN
Analytics & Reporting
01
GA4 & GTM Setup
02
Custom Data Dashboards
03
Conversion Tracking
04
Monthly Reporting
How We Work
01
Audit
We review existing tracking and identify gaps.
02
Plan
We define the KPIs and data sources to track.
03
Implement
We install and configure all tracking and analytics tools.
04
Dashboard
We build a custom reporting dashboard for your team.
05
Test
We verify all data is accurate and flowing correctly.
06
Report
We deliver regular reports with clear performance insights.
Analytics and reporting for UK businesses that want one honest set of numbers: what was spent, what it produced, and what it was worth, by channel, campaign and page, reconciled to the accounts rather than to a platform dashboard. GA4, server-side tagging, consent mode, call tracking, CRM integration and a dashboard the finance director will accept.
Most UK marketing reporting is three dashboards that disagree. Google claims the sale, Meta claims the same sale, the CRM shows a different number and Xero shows a fourth. The problem is not the tools. It is that measurement was never designed: events do not mean anything, the consent banner blinds half the data, phone enquiries are invisible, and nobody agreed what a lead is.
We design measurement as a system, install it to UK GDPR and PECR, connect it to the CRM and the ad platforms, and report from it in the definitions the business uses. It is the foundation every other Infynix service stands on, and it is available on its own for businesses that run their own marketing.
Clinics, professional services, property, e-commerce, hospitality, education and B2B companies across the UK, whether or not we run their campaigns.
What the measurement layer includes
Consent mode and PECR
A consent platform configured with real choice, and consent mode so the platforms can model what they cannot observe.
Server-side tagging
Tag Manager server containers and the Conversions API so permitted data survives browser restrictions.
Call tracking
Phone enquiries measured as conversions and attributed to their source.
CRM integration
Leads carried into the CRM with source, medium, campaign and landing page, through to the closed deal.
Offline conversion import
Qualified leads and revenue sent back to Google and Meta so the platforms optimise for what you actually want.
One dashboard
Spend, leads, qualified leads, revenue and contribution by channel, campaign and page, refreshed daily.
Audit and documentation
A written measurement plan and a tracking audit any future team can follow.
Typical engagements and timelines
| Engagement | Typical timeline |
|---|---|
| Tracking audit and measurement plan | 1 to 2 weeks |
| GA4, server-side and consent implementation | 2 to 4 weeks |
| CRM integration and offline conversions | 2 to 4 weeks |
| Dashboard build | 1 to 2 weeks |
| Ongoing reporting and optimisation | Monthly |
Who this is for
Businesses running paid media
Anyone spending on Google, Meta or LinkedIn who cannot say what it produced after the click.
Multi-location groups
Clinics, schools and retailers that need results by branch, not a national total.
E-commerce
Brands whose platform ROAS does not match Xero once returns, fees and BNPL are counted.
Property
Agencies attributing valuations and viewings across portals, ads and phone.
B2B and long cycles
Companies whose deals close months after the click and need attribution that survives it.
Boards and finance teams
Anyone who needs marketing reported in the numbers the accounts use.
How we work together
Foundations project
Audit, measurement plan, implementation, CRM integration and dashboard on a fixed scope.
Inside a growth retainer
The measurement layer built and maintained as part of a wider engagement.
Reporting retainer
Monthly reporting, tracking maintenance and optimisation for businesses running their own marketing.
Why three dashboards disagree
Google and Meta each attribute a conversion to themselves if they touched the journey, so both claim the same sale. The CRM counts leads the marketing team never sees because they arrived by phone. The accounts count revenue after refunds and returns that no dashboard knows about. None of the three is lying. None of them is the truth either.
The truth requires a designed system: one definition of a lead, one source of revenue, every channel tracked including calls, and attribution reconciled to the accounts. That is what a measurement plan produces, and it is what we build before anything else.
One lead definition
Agreed in writing and applied in the CRM.
One revenue source
The accounts, not the platforms.
Every channel
Web, calls, chat, ads, portals and organic in one model.
Reconciled attribution
Platform claims deduplicated against what actually closed.
Consent without blindness
PECR requires consent for non-essential cookies and the ICO has been explicit that a banner with no real choice does not count. A badly configured banner destroys measurement: half the sessions vanish, conversions undercount, and the platforms cannot learn. A properly configured consent platform with consent mode keeps compliance and keeps enough signal for the platforms to model what they cannot observe, and server-side tagging keeps the data you are permitted to collect from being blocked by browsers.
We configure consent to the law and to the platforms, and document what is collected, on what basis, so a compliance review finds the reasoning.
Consent platform
Configured to PECR with real choice.
Consent mode
Modelled conversions where consent is withheld.
Server-side tagging
Permitted data collected reliably.
Documentation
What is collected and why, written down.
Measuring the phone
A large share of UK enquiries to clinics, solicitors, agencies and tradespeople arrive by phone, and standard analytics never sees them. Call tracking assigns numbers by source so a phone enquiry has an origin, records it as a conversion, logs it against the CRM record, and lets the closed deal be matched back to the campaign that produced it. Without it, the channels that produce phone calls look like they produce nothing, and the budget moves to the wrong place.
We implement call tracking as a first-class conversion alongside forms, chat and WhatsApp.
Numbers by source
Each channel and campaign given its own tracked number.
Calls as conversions
Recorded and sent to the platforms.
CRM capture
Call records tagged with source and campaign.
Closed-loop
Deals matched back to the call that produced them.
Reporting the finance director will accept
A marketing report that a finance director dismisses has failed regardless of what it shows. The report has to use the definitions the business uses, reconcile to the revenue in Xero or Sage, count returns, refunds and fees, and show contribution rather than platform ROAS. It has to arrive on a rhythm, weekly for the working team and monthly for the board, and it has to be honest about what is not working.
We build the dashboard to those rules and write the weekly note and the monthly review in plain language, with the decisions they imply.
Business definitions
Leads, qualified leads and revenue as the business counts them.
Contribution
After returns, refunds, fees and delivery, not platform ROAS.
Weekly and monthly
A short weekly note and a monthly review, in writing.
Decisions implied
What to cut, what to scale, and why.
Call tracking for a country that still phones
A large share of UK enquiries to clinics, solicitors, trades, property agents and hospitality businesses arrive by phone, and a reporting setup that only counts forms attributes those calls to nothing. The paid search campaign that generated twenty phone bookings looks like a failure, and the budget moves to the channel that happens to produce web forms.
We implement dynamic call tracking with numbers swapped by source, connect calls to the CRM record and, where the business consents and complies, call recording for quality, and report calls alongside forms and chats so the channel comparison is honest.
Dynamic numbers
Calls attributed to the campaign and keyword that produced them.
Into the CRM
Calls matched to the enquiry record.
Recording where compliant
Quality review with consent handled properly.
Honest comparison
Calls, forms and chats reported together.
Analytics & Reporting in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
Analytics & Reporting questions
Can you fix our tracking without changing our agency?
Yes. The measurement layer is built independently and handed over documented. Your agency reports from it, and we can run monthly reporting alongside them if you want an independent view.
Does consent mode really recover lost data?
It lets the platforms model conversions they cannot observe, which restores enough signal for bidding to work. It does not invent sessions. Combined with server-side tagging it keeps measurement usable while staying within PECR.
Can you track phone calls?
Yes. Call tracking assigns numbers by source, records calls as conversions, logs them against the CRM and lets closed deals be matched back to the campaign.
Can you connect GA4 and the CRM?
Yes. Leads carry source, medium, campaign and landing page into HubSpot, Pipedrive, Zoho, Salesforce or a custom CRM, and qualified leads and revenue are sent back to the ad platforms as offline conversions.
What is in a tracking audit?
Every tag, event, conversion and integration reviewed against what the business actually needs to know, with the gaps, errors and double-counting documented and a measurement plan to fix them.
Can you report by branch or location?
Yes. Calls, forms and revenue are attributed to the branch as well as the channel, so multi-location groups see results by location rather than a total.
Do you build dashboards in Looker Studio or Power BI?
Either, or a custom dashboard where the data model needs it. The tool matters less than the definitions and the reconciliation behind it.
Who owns the analytics accounts?
You do. GA4, Tag Manager, server containers, call tracking and dashboards are in your name from day one, with documentation any future team can follow.
Can you fix a GA4 setup that was migrated badly?
Yes. Most audits find events missing, duplicated or mislabelled after the move from Universal Analytics. We rebuild the measurement plan, tagging and conversions and document them.
Do you report on organic and paid together?
Yes. One dashboard covers organic, paid, social, email and direct against the same lead definition, so channels are compared on the same terms.
