Content calendar
Planned monthly from what the business needs to sell, what the audience is asking and the UK seasonal calendar.
At Infynix, we craft growth engines that inspire and endure.
Building active social profiles and brand authority on social channels. Maintaining a consistent voice and active posting schedule across platforms is tough. Social content must be tailored specifically for each platform.
OUR CAPABILITIES IN
Social Media Management
01
Platform Strategy
02
Content Calendars
03
Community Engagement
04
Influencer Outreach
How We Work
01
Audit
We review current profiles and audience engagement rates.
02
Voice
We establish your brand online tone and visual style.
03
Pillars
We set core themes for weekly posts.
04
Creation
We design graphics, edit videos, and write captions.
05
Publishing
We schedule posts for optimal engagement times.
06
Growth
We interact with followers daily to build community.
Social media management for UK brands that need to publish consistently across Instagram, TikTok, LinkedIn, Facebook and YouTube, with community management that answers fast enough to convert and paid social run as performance rather than boosting. Content is planned monthly, captured to a brief by your team or a crew we arrange, edited by Infynix Media, and reported on enquiries rather than likes.
Most brand accounts post in bursts, with stock creative, and wonder why nothing happens. What works is a rhythm the brand can sustain for a year: a calendar planned monthly, footage captured to a brief, clips cut for each platform, community management that treats a DM as a lead, and paid campaigns that promote the strongest organic content with real measurement behind them.
We manage social for hospitality groups, clinics and wellness brands, e-commerce and D2C, property, education and professional firms, and for founders whose expertise is the brand, across London and the UK.
Reporting shows reach and engagement as leading indicators and enquiries, bookings and revenue as the measure, so social is judged on what it produces.
What management includes
Capture brief and editing
What to shoot and how, then editing by Infynix Media for each platform with open captions.
Community management
Comments and DMs answered same day, seven days a week, with enquiries routed to sales or the CRM.
Paid social as performance
Structured campaigns with the Conversions API, tracked enquiries and creative testing, not boosted posts.
Creator collaborations
UK creators matched on audience fit, with ASA disclosure, deliverables and tracking agreed in writing.
Reputation and reviews
Google, Trustpilot, TripAdvisor and the platforms your sector uses, managed within the same programme.
LinkedIn for professional brands
Founder and expertise content for firms whose reputation is the product.
Monthly reporting
Reach, saves, profile visits, enquiries and revenue, feeding the next planning session.
Formats and cadence
| Format | Typical cadence | What we measure |
|---|---|---|
| Reels, TikToks and Shorts | 12 to 20 per month | Reach, saves, profile visits, enquiries |
| LinkedIn posts and clips | 8 to 12 per month | Engagement, profile visits, meetings |
| Static and carousel posts | 8 to 12 per month | Engagement, saves, link clicks |
| Stories | Daily | Replies, sticker taps, link clicks |
| Paid social | Always on plus seasonal | Cost per enquiry or order, revenue |
| Community management | Same day, 7 days | Response time, conversion of DMs |
Who this is for
Restaurants, bars and hotels
Venues where a Reel decides who books and where reviews decide who returns.
Clinics and wellness
Practices building trust through educational content within CAP and CQC rules.
E-commerce and D2C
Brands running product, offer and seasonal content across Black Friday, Christmas and January.
Property
Agencies and developers building an audience with property and area content.
Professional services
Founder and expertise content on LinkedIn for firms whose reputation is the product.
Education
Providers whose admissions depend on parents and students who research on Instagram and TikTok.
How we work together
Social retainer
Calendar, capture brief, editing, community management and paid social monthly.
Editing only
You plan and shoot; we cut, caption and deliver.
Paid social management
Campaigns run as performance inside a wider marketing team.
The rhythm is the product
Brands that publish consistently for a year build an audience that campaigns can then convert. Brands that post in bursts around a launch and go quiet start over every time. The rhythm is what we sell: a planning session each month that turns what the business needs to sell and what the audience is asking into twenty ideas, a capture brief for your team or a crew we arrange, editing and captions for each platform, a calendar approved once rather than post by post, and a report that sets the next month.
Founder and expertise content follows the same rhythm: one prepared session a month, cut into a month of clips.
Monthly planning
Themes, offers, season and the capture list agreed once.
Capture to a brief
Your team, your videographer or a crew we arrange.
Approved in one pass
A scheduled calendar reviewed once.
Founder sessions
One hour on camera, a month of clips.
The DM is the enquiry
A comment asking the price, a message asking if a table is free on Saturday, a DM asking whether a treatment is suitable: each is a lead, and it converts if answered within the hour and is lost by the next morning. Community management is staffed for that: same day, seven days a week, enquiries passed to the sales team or the CRM with their source attached, and complaints handled before they become reviews.
Response time and DM conversion are in the monthly report, because that is what social is for.
Same day, every day
Comments and DMs answered seven days a week.
Routed to sales
With source attached, into the CRM.
Complaints caught
Handled before they become one-star reviews.
Measured
Response time and DM conversion reported monthly.
Paid social that is measured, not boosted
Boosting a post produces likes. A structured campaign with objectives, audiences, creative tests, the Conversions API installed server-side and tracked enquiries produces enquiries at a cost the business can see. The strongest organic content becomes the paid creative, the paid data feeds the organic plan, and the whole thing is reported from spend to revenue by the agency team that runs it.
Seasonal campaigns for Black Friday, Christmas, January and Easter are planned into the calendar with creative edited in advance and budgets timed to the buying windows.
Structured campaigns
Objectives, audiences and creative tests rather than boosted posts.
Conversions API
Server-side tracking so results survive privacy changes.
Creative from organic
The best-performing posts promoted with budget.
Seasonal planning
Black Friday, Christmas, January and Easter prepared in advance.
Content within UK rules
Social content lives under the same rules as advertising. The CAP code applies, paid partnerships and creator content must be disclosed to ASA standards, healthcare content answers to the CQC and the MHRA where it makes claims, financial promotions need FCA approval, and solicitors answer to the SRA. The platforms add their own policies. A post that goes viral and breaches any of them is a liability rather than a win.
We keep a checklist per sector and review content against it before scheduling, and creator collaborations are set up with the disclosure the rules require.
CAP code
Claims and comparisons checked before scheduling.
Disclosure
Paid partnerships and creator content labelled to ASA rules.
Sector rules
Healthcare, financial and legal content checked against their regimes.
Platform policy
Restricted-category requirements met before promotion.
Reviews and reputation across every location
For a UK clinic group, restaurant chain or trades business, the reviews on Google, Trustpilot and the sector platforms decide whether a social post ever turns into a booking. A profile with a low rating or a run of unanswered complaints undoes the content budget. Reviews are also regulated: the CMA has been clear that incentivised or fabricated reviews are unlawful, and platforms remove them.
We build a genuine review process into the customer journey, ask at the right moment, respond to every review in the brand’s voice within a working day, escalate complaints to the right person, and report rating and response time by location alongside the social numbers.
Asked properly
Requests at the right moment, never incentivised.
Answered daily
Every review responded to within a working day.
Escalated
Complaints routed to the person who can fix them.
Reported by location
Rating, volume and response time per site.
Social Media Management in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
Social Media Management questions
Do you produce the content or only schedule it?
We plan it, brief the capture, and edit it. Your team or a crew we arrange shoots to the brief; Infynix Media cuts and captions for each platform; the calendar is scheduled and managed from there. Our own crews are in India and the UAE.
Who answers comments and DMs?
We do, same day, seven days a week, with enquiries routed to your sales team or CRM with their source attached and complaints handled before they become reviews.
Do you work with UK creators?
Yes. Creators are matched on audience fit rather than follower count, ASA disclosure and deliverables are agreed in writing, and each collaboration is reported on what it produced.
How is social media measured?
Reach, saves and profile visits as leading indicators; enquiries, bookings and revenue as the measure, reported monthly and used to plan the next month.
Can you produce founder content for LinkedIn?
Yes. One prepared session a month, prompts written from what the audience asks, cut into a month of clips and posts, scheduled and measured.
Can you run only the paid layer?
Yes. Paid social is run as performance marketing inside a wider in-house or agency team, with the Conversions API, tracked enquiries and creative testing, reporting into your tools.
Can you handle a clinic or a financial firm within the rules?
Yes. A checklist per sector covering CAP, CQC, FCA, SRA and platform policies is applied to every post before it is scheduled or promoted.
What happens to the content if we leave?
It is yours. Accounts stay in your name, and the content, source files and templates are handed over.
Do you manage LinkedIn for B2B companies?
Yes. Company page and founder or director profiles run together, with a content programme aimed at the buyers the business sells to and measured on conversations and meetings rather than followers.
Can you handle the comments and messages?
Yes. Community management covers replies, direct messages and moderation within agreed hours, with escalation routes for complaints and sales enquiries passed into the CRM.
