Attribution before spend
Tracking, CRM fields, call tracking, consent and a lead definition installed before a pound goes to a platform.
At Infynix, we craft growth engines that inspire and endure.
Data-driven paid media campaigns on Google, Meta, and LinkedIn designed for direct sales return. Rising ad costs make it hard to get profitable leads without strict tracking. Continuous creative testing and smart bidding are key to scaling ad profit.
OUR CAPABILITIES IN
Performance Advertising
01
Search Ads
02
Paid Social
03
Creative Testing
04
Conversion Tracking
How We Work
01
Audit
We review past ad spend to cut wasted budget.
02
Tracking
We set up conversion pixels and CAPI tracking.
03
Structure
We build campaign structures for testing and scaling.
04
Launch
We roll out new ad visuals and copy.
05
Optimize
We tune bidding to lower cost per lead.
06
Scale
We increase budgets on top-performing ad sets.
Performance advertising for UK businesses: Google, Microsoft, Meta, TikTok and LinkedIn campaigns run as one measured system from London, with spend judged on what it produced after the click and budgets moved weekly to whatever is producing. In a market where a dental practice, a lettings agency and a SaaS company bid against national brands and each other, that discipline is the difference between a marketing budget and a donation.
Performance advertising has come to mean running ads, which is not what it means. It means spending money only where it can be shown to return, and moving it as soon as the numbers say so. That requires measurement the platforms do not give you by default: what happened after the click, whether the lead was real, whether it became revenue, and what it cost against margin after returns and fees.
We install that measurement first, define a qualified lead with you, send outcomes back to the platforms so they optimise for what you actually want, and report the whole chain from spend to revenue by channel, campaign and region. Creative is edited by Infynix Media and tested on a cadence, because the creative and the landing page move cost per lead more than any bidding setting.
Clinics, professional services, property, e-commerce, hospitality, education and B2B companies across the UK, and UK brands testing Europe or the Gulf.
What performance means here
Google and Microsoft Ads
Search, Performance Max, Shopping and YouTube with offline conversion import and search term hygiene; Microsoft where the audience is older and higher-value.
Meta and TikTok
Campaigns with the Conversions API, audiences built from the CRM, and vertical creative edited for the platform.
LinkedIn for B2B
Account-based campaigns measured on meetings and pipeline, with lead quality fed back from the CRM.
Regional structure
Campaigns segmented by city and region where the business serves several, reported on their own economics.
Creative testing cadence
New hooks, formats and offers every few weeks, with losers cut before they burn budget.
Landing page testing
Structured tests on headlines, forms, proof and offers, with winners applied to the organic pages too.
Contribution reporting
Revenue after returns, fees and discounts against spend, by campaign and product, not platform ROAS.
Channels, timelines and what we measure
| Channel | Time to first signal | Primary measure |
|---|---|---|
| Google Search | 1 to 2 weeks | Cost per qualified lead |
| Microsoft Ads | 2 to 3 weeks | Cost per qualified lead |
| Performance Max and Shopping | 3 to 4 weeks | Contribution after returns, new customer rate |
| Meta and TikTok | 2 to 3 weeks | Cost per lead or order, quality from CRM |
| LinkedIn (B2B) | 4 to 6 weeks | Meetings booked, pipeline created |
| Market expansion tests | 3 to 4 weeks | Cost per lead by country |
Who this is built for
Clinics and dental practices
High-value treatments where lead quality matters more than volume and every ad clears the CAP code.
Property
Valuation, lettings and new-build lead generation with agent routing and cost per viewing as the measure.
E-commerce and D2C
Shopping, Performance Max and social commerce with returns and BNPL fees counted in the numbers.
Professional services
Firms where the sales cycle runs weeks and attribution has to survive it.
Education
Admissions and course campaigns timed to the cycle, measured on enrolments.
B2B and SaaS
LinkedIn and search into the UK, Europe and the Gulf, measured on pipeline.
How we work together
Performance retainer
Channels, creative, testing and reporting monthly, with budgets moved to what is producing.
Foundations project
Tracking, consent, CRM and landing pages built before spend begins.
Audit and rescue
A paid audit of accounts spending without producing, with a written plan.
Contribution, not ROAS
Platform ROAS is the most flattering number in marketing. It counts revenue before returns, before payment and buy-now-pay-later fees, before delivery and before the cost of the goods, and it credits the platform for sales that would have happened anyway. A UK fashion brand with a thirty percent return rate can show a healthy ROAS while losing money on every paid order.
We report contribution: revenue after returns, fees, delivery and discounts, against spend, by campaign and product. It is a less flattering number and it is the only one that tells the business whether to spend more.
Returns counted
Refunds and returns reconciled against the campaigns that produced the orders.
Fees and delivery
Payment, Klarna, Clearpay and carrier costs deducted.
Incrementality
Brand and existing-customer revenue separated from genuinely new demand.
Product-level view
Contribution by product and category, so the feed is bid accordingly.
Microsoft, LinkedIn and the UK B2B buyer
UK B2B and professional audiences skew older, work on corporate devices and default to Bing more than most marketers assume. Microsoft Ads often produces a cheaper, higher-value audience for legal, financial and B2B campaigns than Google, and LinkedIn is where a named-account programme reaches the people who sign. We run both with the same discipline as Google: lead definitions applied, CRM feedback on quality, and pipeline rather than leads as the measure.
For companies selling into Europe or the Gulf from the UK, campaigns are structured by country and reported on cost per lead by market, so expansion decisions are made on numbers.
Microsoft Ads
A distinct, often higher-value audience for professional campaigns.
Account-based LinkedIn
Named organisations, measured on meetings and pipeline.
Quality fed back
The CRM tells the platforms which leads were real.
By country
Expansion tested and reported market by market.
Rules that apply to paid media in the UK
The CAP code applies to every ad. Healthcare advertising answers to the CQC and, for some claims, the MHRA. Financial promotions need FCA approval and prominent risk warnings. Solicitors answer to the SRA. Google and Meta add restricted-category policies that require verification and suspend accounts without warning. An account suspended in the fortnight before Black Friday or the January health rush is a cost no report shows.
We keep a checklist per sector, run creative through it before launch, and set accounts up with the verifications the platforms require for restricted categories.
Healthcare review
Claims, imagery and pricing language checked against CAP and CQC guidance.
Financial promotions
FCA approval and risk warning prominence handled before launch.
Platform certification
Restricted-category verification handled up front.
Legal and education
SRA and CAP education guidance applied.
Creative and landing pages as the lever
Once measurement is in place, the biggest lever in a performance account is not the bid. It is the creative and the page. New hooks and formats move cost per lead more than any bidding setting, and a landing page test on the offer, the form or the proof moves it again. Most accounts we audit have not changed creative in months and have never tested the page.
We run both on a cadence: new creative every few weeks edited by Infynix Media, and structured page tests with the numbers deciding, with the winners applied to the pages that rank organically as well.
Creative cadence
New hooks and formats on a schedule.
Page testing
Headlines, offers, forms and proof tested structurally.
Losers cut early
Underperforming creative and pages retired before they burn budget.
Winners scaled
What works gets the budget, and feeds the organic pages.
Where we deliver Performance Advertising
Further reading
Performance Advertising in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers United Kingdom. The same service, written for the other markets:
Performance Advertising questions
What is the difference between performance advertising and digital marketing?
Performance advertising is the discipline of spending only where return can be shown and moving budget as the numbers dictate. It sits inside digital marketing alongside organic search, content, social and automation. This page covers paid media; the Infynix Agency page covers the wider programme.
How much should we spend to get a readable result?
It depends on your category and the UK cost per click in it. We state the minimum before you commit, and we will say if the budget is too small to produce a signal rather than take it and report clicks.
Do you report on ROAS?
We report contribution: revenue after returns, fees, delivery and discounts, against spend, by campaign and product. Platform ROAS is shown for reference but decisions are not made on it.
Do you run Microsoft Ads?
Yes, where the audience justifies it. For legal, financial and B2B campaigns it often produces a cheaper, higher-value audience than Google, and it is measured with the same discipline.
Can you test the European or Gulf market for us?
Yes. Campaigns are structured by country with localised creative and pages, and reported on cost per lead by market so expansion decisions are made on numbers, with our UAE office giving a working view of the Gulf.
Do you guarantee a cost per lead?
No. We set a target from your margin and close rate in the first workshop and report against it from month one, and we tell you honestly when it is not being met and why.
Do you handle CAP, CQC and FCA requirements in ads?
Yes. Healthcare and financial creative is checked against CAP, CQC and FCA requirements before launch, and platform restricted-category verification is handled up front so accounts are not suspended mid-campaign.
Can you work alongside our in-house team?
Yes. We take one or more channels, or the measurement layer, and report into your existing tools. Accounts stay in your name.
Can you run campaigns for a regulated business such as a clinic or a financial firm?
Yes. Creative and landing pages are checked against the CAP code, CQC expectations and FCA financial promotion rules, and platform certifications for restricted categories are handled before launch.
Do you work with UK marketplaces and comparison sites?
Yes. Amazon Ads, eBay promoted listings and comparison and affiliate channels are run where they fit the product, with fees and returns counted in the reported numbers.
