Local SEO and Google Business Profile
Profile optimisation, borough and neighbourhood landing pages, citation cleanup across UK directories and a review workflow that produces steady, genuine ratings rather than a burst Google flags.
Digital Marketing · London (Dagenham)
Digital Marketing Agency in London
Performance marketing, SEO and automation built as one connected, measured system, run from our office in Dagenham for businesses across London, from the Elizabeth line corridor to the City and the West End.
Most London businesses do not have a marketing problem. They have a disconnection problem. Ads run in one account, the website sits in another, enquiries land in a shared inbox or a WhatsApp number, and by the time anyone asks which campaign produced revenue, the trail has gone cold.
Infynix Solutions builds the technical plumbing before we launch spend. Tracking, CRM, lead routing and attribution go in first, configured to UK GDPR and PECR so the data you build on is data you may hold. Then campaign budgets go to work, and every lead and sale traces back to the search, the ad or the post that produced it.
We work with professional services firms in the City and Canary Wharf, clinics and dental practices from Harley Street to Romford, property agencies and developers across East London, hospitality groups, e-commerce brands and B2B companies selling from London to the rest of the UK and abroad. Our office is at 39 Becontree Avenue in Dagenham, and most client work happens on site across London or over shared channels.
The reason the model matters is what it does to spend. London click costs are among the highest in Europe, and a budget that is measured end to end can be moved to whatever is producing revenue this month. A budget measured by platform dashboards gets spent where the dashboard looks best, which is usually the channel with the cheapest clicks and the least qualified leads.
How we work
- 01
Audit
Tracking, rankings and spend, measured before anything changes.
- 02
Fix
Technical and structural blockers first, because content cannot outrun them.
- 03
Run
Campaigns and content shipped against a defined cost per qualified lead.
- 04
Compound
What works gets more budget. What does not gets cut, in writing.
Digital marketing services we run in London
Google Ads and Performance Max
Search, Performance Max, Shopping and YouTube campaigns with offline conversion import, so bidding optimises for qualified enquiries and closed revenue rather than form submissions from outside your service area.
Meta and Instagram advertising
Creative built for London audiences, with the Conversions API installed server-side to recover the attribution that browser privacy changes removed from the pixel.
LinkedIn and B2B demand generation
Account-based campaigns for firms selling to London enterprises, measured on meetings and pipeline rather than leads.
Marketing automation and CRM
HubSpot, Zoho, Salesforce and Pipedrive flows so an enquiry at 9pm gets a qualified response before a competitor opens at 9am, with consent handled properly under PECR.
Server-side analytics and GA4
GA4 configured for the events that matter, server-side Tag Manager, call tracking and dashboards that show cost per qualified lead by channel rather than clicks.
Content and social production
Content calendars, short-form video edited by Infynix Media, static creative and community management, so campaign and organic content come from one brand system.
Landing pages and conversion optimisation
Campaign pages built for the offer and the audience, with structured testing on headlines, forms, proof and pricing.
What you actually get each month
Attribution you can audit
Every lead carries source, medium, campaign and landing page into the CRM, so revenue reporting is a query rather than an argument.
UK GDPR and PECR compliance
Consent, tracking and email marketing configured to the rules, with a consent management platform that does not destroy your data.
Borough and intent landing pages
Pages for the areas and buyer intents that matter to your business, structured to rank and to convert, never templated.
Creative testing on a schedule
A fixed cadence of new hooks, formats and offers tested against the control, with losers cut before they consume budget.
Weekly working notes
A short written update on what changed, why and what it did, sent every week. Monthly reporting on top, not instead.
Full account ownership
Ad accounts, GA4, Tag Manager and Business Profile stay in your name. If we part ways, everything stays with you.
Sector compliance review
Healthcare creative checked against CAP code and CQC expectations, financial promotions against FCA rules, before launch.
Seasonal planning
Black Friday, Christmas, January, Easter and the summer planned into the calendar with creative and budgets prepared in advance.
Channels, timelines and what to expect
| Channel | Time to first signal | What we measure |
|---|---|---|
| Google Search Ads | 1 to 2 weeks | Cost per qualified lead, search impression share |
| Performance Max and Shopping | 3 to 4 weeks | Return on ad spend, new customer rate |
| Meta and Instagram | 2 to 3 weeks | Cost per lead, lead quality score from CRM |
| LinkedIn (B2B) | 4 to 6 weeks | Cost per meeting booked, pipeline created |
| YouTube | 3 to 4 weeks | View-through enquiries, brand search lift |
| Local SEO and Business Profile | 8 to 12 weeks | Map pack rankings, calls and direction requests |
| Organic SEO | 4 to 9 months | Qualified organic sessions, leads by page |
Who this is built for
Clinics and dental practices
Private practices competing on Google for high-value treatments, where lead quality matters more than volume and every ad must clear the CAP code.
Property agencies and developers
Lettings, sales and new-build lead generation across East London and the Elizabeth line corridor, with agent routing so leads do not go cold.
Professional services firms
Solicitors, accountants and consultancies in the City and Canary Wharf where a single client is worth a great deal and the sales cycle runs weeks.
E-commerce and D2C brands
Shopping, Performance Max and social commerce with margin-aware bidding and returns factored into the numbers.
Hospitality and leisure
Restaurants, venues and experiences where local search, Maps and Instagram do most of the work and bookings must be tracked to the channel.
B2B and SaaS
Companies selling from London to the UK and abroad with LinkedIn and search programmes measured on pipeline.
How we work together
Growth retainer
Strategy, channels, creative, automation and reporting on a monthly retainer, with budgets moved between channels as the numbers dictate. Most London clients settle here.
Foundations project
A fixed-scope build of tracking, consent, CRM, Business Profile and landing pages before any spend.
Channel management
One or two channels run by us inside a wider in-house team, with full reporting into your existing stack.
Audit and rescue
A paid audit of accounts that are spending without producing, with a written plan. We tell you plainly if the problem is not the marketing.
Why measurement comes before spend in London
London is one of the most expensive advertising markets in the world. Legal, dental, cosmetic, property and financial terms cost more per click here than almost anywhere in Europe, and the competition includes agencies that will spend a client budget to hold a position for a month. In that market, a campaign that cannot tell a qualified enquiry from a junk form fill is not a marketing campaign. It is a donation.
So before a pound goes to Google or Meta, we install the layer that lets spend be judged: conversion events that mean something, call tracking, CRM fields for source and campaign, consent configured to UK GDPR and PECR, and an agreed definition of a qualified lead. The first month of spend is a measurement exercise as much as a growth one, and every month after is decided on the numbers.
Offline conversion import
Qualified leads and closed deals sent back to Google and Meta, so the platforms optimise for revenue rather than form fills.
Lead quality scoring
A simple score applied in the CRM within 24 hours of each lead, fed back into bidding and creative.
Consent that keeps data
A consent platform and server-side tagging configured so compliance does not blind the reporting.
One dashboard
Spend, leads, qualified leads and revenue by channel in one view, refreshed daily.
UK GDPR, PECR and the rules that shape a campaign
UK marketing runs inside a regulatory frame that most agencies treat as an afterthought. UK GDPR governs how personal data is collected and used. PECR governs cookies and electronic marketing, including the consent needed before a marketing email or text goes out. The ASA enforces the CAP code on advertising claims. Healthcare providers answer to the CQC and, for some claims, the MHRA. Financial promotions need FCA approval under section 21. Solicitors answer to the SRA on how they advertise.
None of this is a reason to avoid advertising. It is a reason to build compliance into the process. We keep a checklist per sector, configure consent and tracking to the rules, and run creative through the checklist before it reaches a platform. It protects the brand as much as the account.
Consent and cookies
A consent platform configured to PECR, with consent mode so measurement survives.
Email and SMS marketing
Lists, consent records and opt-outs handled to PECR before an automation sends.
Sector creative review
CAP code, CQC, FCA and SRA expectations checked before launch.
Platform policy
Google and Meta restricted-category requirements handled up front so accounts are not suspended mid-campaign.
London is a city of neighbourhoods and a city of commuters
A dentist in Ilford, a solicitor in the City, a restaurant in Shoreditch and a lettings agency in Stratford are competing in different markets that happen to share a postcode prefix. Local search in London runs at the level of the borough and the high street, and the Elizabeth line has changed where people live, work and search. A campaign targeted to Greater London as one audience wastes most of its budget on people who will never travel to you.
We structure campaigns by area and intent, build borough and neighbourhood pages only where the demand exists, and treat Google Business Profile as a channel with its own content plan. For businesses whose customers commute, we target by where people live and where they pass through, not just where the office is.
Borough targeting
Campaigns and pages for the areas your customers actually come from.
Commuter behaviour
Targeting and scheduling built around how London moves, from the Elizabeth line to the Central line.
Business Profile management
Weekly posts, services, Q and A and review responses.
Multilingual East London
Campaigns in the languages your customers speak where the audience justifies it.
The London calendar
The London commercial year has a shape that flat monthly budgets ignore. Black Friday and Christmas dominate retail and hospitality. January drives health, fitness, legal and financial enquiries. Easter and the summer holidays shift family spending. September brings the return-to-work planning cycle for B2B. Property has its own seasons. Ramadan matters for large parts of East London.
We plan budgets and creative around that calendar rather than spreading spend evenly. Christmas creative is in production by October. January campaigns are live before the first Monday. Peak volume is matched to what the business can serve, because a campaign that fills the diary beyond capacity produces bad reviews rather than growth.
Peak planning
Black Friday, Christmas and January prepared weeks ahead with creative and budgets.
B2B cycles
September and the financial year planned into LinkedIn and search programmes.
Local seasons
Ramadan, Eid and community events where the audience lives them.
Capacity matching
Campaign volume agreed against what sales and operations can handle.
How SEO and paid work as one system
Agencies often sell SEO and paid search as separate products run by separate teams, producing two keyword lists, two sets of landing pages and two reports that disagree. We run them as one system. Paid search data tells us which terms convert before organic rankings exist. Organic rankings reduce the paid budget needed on brand and high-intent terms. Landing pages are shared, so conversion improvements from paid testing lift organic results too.
For most London businesses the practical result is that paid produces enquiries in the first quarter, local SEO starts carrying the map pack in the second, and by the end of the first year organic search produces a meaningful share of leads at a cost paid cannot match.
Shared keyword model
One intent model across paid and organic, with paid data feeding organic priorities.
Shared landing pages
Conversion wins from paid tests applied to the pages that rank.
Brand term strategy
Brand bidding decided on the numbers as organic brand rankings strengthen.
Content that closes
Service and guide content planned from demand and written to convert.
Questions to ask any London agency before you sign
The London agency market is enormous and the pitches sound alike. A few questions separate the teams that will produce revenue from those that will produce reports. Ask who owns the ad accounts and the analytics property, and what happens if you leave. Ask how a qualified lead is defined and where that definition lives. Ask to see a real weekly update sent to another client, numbers redacted. Ask what they would stop doing in month three if it was not working.
Ask, too, how consent and PECR are handled, whether they have run campaigns in your category under its advertising rules, and how a phone enquiry is attributed. Any agency that hesitates has not built a measured, compliant system for a UK business before. We are happy to answer every one of these on the first call.
Account ownership
Everything in your name from day one, with admin access documented.
Lead definition
Agreed in the first workshop and applied in the CRM, not in a slide.
Proof of process
Real weekly notes and a live dashboard, shown before you sign.
Exit terms
A notice period in weeks and a clean handover of every asset.
What we will not do
We will not buy followers, reviews or links. We will not launch spend without conversion tracking and consent because a client wants to move faster. We will not report clicks and impressions as if they were results. We will not hold your accounts, and we will not promise a ranking, a cost per lead or a revenue figure before we have seen your data.
That list loses us some pitches in a market where confident guarantees are common. It is also why the clients who stay with us stay for years: the numbers we report are the numbers their finance director sees.
Creative that looks like London, not like stock
Most agency creative for London brands is stock footage with a headline. It reads as borrowed because it is. Creative that shows your premises, your people, your customers and the part of London you actually serve is recognisable to the people you are selling to, and it feeds the paid campaigns, the organic calendar and the website so the brand looks like one brand everywhere. In the UK our media work is post-production: we edit footage you supply or that we arrange with a local photographer, and we are clear about that.
Creative is planned on a testing cadence rather than produced once. New hooks, formats and offers go live every few weeks, the numbers decide what survives, and the next round is planned from what the last month taught us.
Shot in London
Real premises, people and customers, edited by Infynix Media.
One brand system
The same creative feeding paid, organic and the site.
Testing cadence
New hooks and formats on a schedule, with the numbers deciding.
Honest about production
Post-production in the UK, with shoots arranged locally.
A London agency with an East London address
Infynix Solutions is registered in England and Wales and works from 39 Becontree Avenue, Dagenham, RM8 2UH. Most London client work happens on site in the City, Canary Wharf, Stratford and along the Elizabeth line, or over shared channels when a call is faster than the District line. Strategy sessions are in person where they help, and the weekly working rhythm runs over a shared workspace.
Working with one team across three markets also means London campaigns inherit what works elsewhere. A creative pattern that performs for a Dubai retailer, or a CRM automation built for an Indian clinic group, gets tested here within weeks. London rewards speed, and a team with benchmarks from three regions moves faster than one guessing from a single market.
If you would rather talk than read, the discovery call is free and it is a working session. Bring your ad accounts and your CRM, and we will tell you what we see.
Frequently Asked Questions
How much does digital marketing cost in London?
Ad spend is separate and paid directly to the platforms. We scope from your target cost per acquisition rather than a fixed package, and we will say if the budget is too small to produce a usable signal.
How long before we see results from SEO in London?
Local search and map pack improvements usually appear within 8 to 12 weeks of the technical fixes, Business Profile work and citation cleanup. Competitive London-wide terms need 6 to 12 months of consistent content and authority building. Paid search produces enquiries in the first fortnight, which is why most clients run both.
Do you handle UK GDPR and PECR compliance for tracking and email?
Yes. Consent management, cookie handling, server-side tagging with consent mode, and email and SMS marketing consent are configured to UK GDPR and PECR as part of the foundations, so measurement works without putting the business at risk.
Can you connect campaigns to our existing CRM?
Yes. We regularly wire Google, Meta and LinkedIn lead flows into HubSpot, Zoho, Salesforce, Pipedrive and custom systems, with source and campaign data carried through so revenue reporting works end to end.
Where is your office?
39 Becontree Avenue, Dagenham, London RM8 2UH. Most client work takes place at client premises across London or over shared channels. Our UAE and India offices provide engineering and production capacity behind the London team.
Do you work with businesses outside London?
Yes. We run campaigns for businesses across the UK, including Manchester, Birmingham and Leeds, and for UK companies selling into Europe and the Gulf. London is where the office is and where in-person sessions happen most.
What is a realistic cost per lead in London?
It varies enormously by sector. A dental practice, a lettings agency and a B2B software company will see very different numbers, and any agency quoting one figure before seeing your data is guessing. We set a target from your margin and close rate in the first workshop and report against it from month one.
Do you produce the creative and video?
Yes. Static creative and copy are produced in-house, and short-form video is edited by Infynix Media from footage you supply or that we arrange. In the UK our media work is post-production rather than shooting, and we are clear about that.
Can you work alongside our in-house marketing team?
Yes, and many engagements work that way. We take one or more channels, or the measurement and automation layer, and report into your existing meetings and tools. Account ownership stays with you.
How do you report?
A short written note every week on what changed and what it did, a monthly review with spend, leads, qualified leads and revenue by channel, and a live dashboard. Reports use the definitions your finance team uses, not platform vanity metrics.
Do you guarantee results?
No, and we would be cautious of any agency that does. We commit to a measured, compliant system, a transparent methodology, honest weekly reporting and the willingness to say when something is not working. Results follow from that discipline and show up in your own CRM.
What do you need from us to start?
Access to your ad accounts, analytics, website and CRM, a clear picture of margins and the sales process, and someone who can make decisions weekly. The first two to three weeks go on measurement, consent and foundations, and spend begins once the numbers can be trusted.
Which CRM do you recommend for a London business?
It depends on the sales process. HubSpot fits marketing-led teams, Pipedrive fits small sales teams, Zoho fits cost-conscious SMEs, and Salesforce fits larger organisations with existing investment. We recommend after seeing how your team actually sells.
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Talk to Infynix About Digital Marketing in London
Tell us what you are trying to grow and we will tell you honestly whether we are the right people for it.
39 Becontree Avenue, Dagenham, Greater London RM8 2UH+44 7436 670553 · office@infynixsolutions.co.uk